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Flights - Italy

Italy

Italy is expected to witness a significant growth in the Flights market.
By 2024, the projected revenue in this market is estimated to reach €8.01bn.
This is expected to grow at an annual growth rate (CAGR 2024-2029) of 3.10%, resulting in a projected market volume of €9.33bn by 2029.
The number of users in this market is expected to reach 11.18m users by 2029.
The user penetration is projected to increase from 17.8% in 2024 to 19.4% by 2029.
The average revenue per user (ARPU) is expected to be €0.77k.
Furthermore, it is expected that 88% of the total revenue in the Flights market will be generated through online sales by 2029.
In terms of global comparison, United States is expected to generate the most revenue in this market, with a projected revenue of €132bn in 2024.
Italy's flight market has shifted towards domestic travel due to COVID-19 restrictions and a focus on local tourism.

Key regions: India, China, Europe, Indonesia, Thailand

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Analyst Opinion

The Flights market in Italy has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Italian travelers have shown a strong preference for air travel due to its convenience and time-saving benefits. With the increasing availability of low-cost carriers, more people are opting for flights as their preferred mode of transportation. Additionally, the rise of online travel agencies and price comparison websites has made it easier for customers to find the best deals and book flights at competitive prices.

Trends in the market: One of the key trends in the Italian flights market is the growing demand for domestic travel. Italians are increasingly exploring their own country, taking advantage of the diverse landscapes, historical sites, and cultural attractions. This has led to an increase in domestic flight routes and the expansion of regional airports to accommodate the growing demand. Another trend is the rise of international tourism in Italy. The country is known for its rich history, art, and cuisine, attracting millions of tourists from around the world. As a result, there has been an increase in the number of international flights to major Italian cities such as Rome, Milan, and Venice. This trend is expected to continue as Italy remains a popular destination for leisure and business travelers.

Local special circumstances: Italy's geography plays a significant role in the development of its flights market. The country is located in the heart of Europe, making it a convenient hub for connecting flights to other European destinations. This has led to the establishment of major airline hubs in cities like Rome and Milan, which serve as important transit points for travelers. Furthermore, Italy's tourism industry is a major driver of the flights market. The country's rich cultural heritage, historical landmarks, and picturesque landscapes attract visitors from all over the world. This has created a strong demand for flights, both domestic and international, as tourists seek convenient and efficient ways to explore Italy.

Underlying macroeconomic factors: Italy's strong economy and increasing disposable income have contributed to the growth of the flights market. As people have more money to spend on travel, they are more likely to choose air travel for its speed and convenience. Additionally, Italy's membership in the European Union has facilitated the growth of the aviation industry by promoting open skies and encouraging competition among airlines. In conclusion, the Flights market in Italy is experiencing growth due to customer preferences for air travel, the trends of domestic and international tourism, local special circumstances such as Italy's geography and tourism industry, and the underlying macroeconomic factors of a strong economy and increasing disposable income. As these factors continue to drive the market, the flights industry in Italy is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.