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Flights - Europe

Europe

The Flights market in Europe is set to achieve a revenue of €129.40bn by 2024.
For the succeeding years, an annual growth rate of 1.75% is projected, which will lead to a market volume of €138.70bn by 2028.
The number of users in this market is also expected to increase, with a projection of 193.40m users by 2028.
User penetration is anticipated to rise from 22.0% in 2024 to 22.9% by 2028.
The average revenue per user (ARPU) is projected to be €0.70k.
Furthermore, online sales are expected to generate 86% of the total revenue in the Flights market by 2028.
It is worth noting that China will have the highest revenue generated in this market, with a projected revenue of €125bn in 2024 when compared globally.
Germany: Low-cost airlines are gaining popularity in Germany, with Ryanair and EasyJet leading the market.

Key regions: Germany, China, Saudi Arabia, Malaysia, Thailand

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Analyst Opinion

The Flights market in Europe has experienced significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Europe, customers have shown a strong preference for air travel due to its convenience, speed, and affordability. With the rise of low-cost airlines, more people are able to afford air travel, leading to an increase in demand for flights. Additionally, the availability of online booking platforms has made it easier for customers to compare prices and find the best deals, further driving the growth of the market.

Trends in the market: One of the key trends in the European flights market is the increasing popularity of budget airlines. These airlines offer low-cost fares and have expanded their routes to include a wide range of destinations across Europe. This has not only made air travel more accessible to a larger number of people, but it has also increased competition within the market, leading to lower prices and a wider choice of flights for customers. Another trend in the market is the growing demand for sustainable travel options. With increasing awareness of the environmental impact of air travel, customers are becoming more conscious of their carbon footprint. As a result, airlines are investing in more fuel-efficient aircraft and offering carbon offset programs to attract environmentally conscious travelers.

Local special circumstances: Each country in Europe has its own unique set of circumstances that impact the flights market. For example, countries with a strong tourism industry, such as Spain and Italy, experience high demand for flights from both domestic and international travelers. On the other hand, countries with smaller populations, such as Iceland and Luxembourg, have a smaller domestic market but rely heavily on international flights. Furthermore, the geography of Europe also plays a role in the flights market. Countries with a large number of islands, such as Greece and Croatia, have a higher demand for domestic flights to connect these islands with the mainland. Similarly, countries with mountainous regions, such as Switzerland and Austria, have a higher demand for flights to access ski resorts.

Underlying macroeconomic factors: The overall growth of the European flights market can be attributed to several underlying macroeconomic factors. Firstly, the steady economic growth in Europe has led to an increase in disposable income, allowing more people to afford air travel. Additionally, the growth of the tourism industry in Europe has contributed to the demand for flights, as both domestic and international tourists seek convenient and efficient transportation options. Furthermore, the European Union's Open Skies policy has played a significant role in the development of the flights market. This policy has liberalized air travel within Europe, allowing airlines to operate freely across borders and increasing competition in the market. As a result, customers have benefited from lower prices and a wider choice of flights. In conclusion, the Flights market in Europe has experienced significant growth due to customer preferences for convenience and affordability, as well as market trends such as the rise of budget airlines and the demand for sustainable travel options. Local special circumstances, such as the tourism industry and geographical factors, also impact the market. Additionally, underlying macroeconomic factors, including economic growth and the Open Skies policy, have contributed to the development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.