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Bus Tickets - Europe

Europe

Europe is projected to see a significant rise in revenue within the Bus Tickets market, with an estimated €5.68bn in 2024.
Moreover, the market is expected to grow at an annual rate of 0.95% (CAGR 2024-2028), leading to a projected market volume of €5.90bn by 2028.
The number of users within the Bus Tickets market is also expected to increase, reaching 87.64m users by 2028.
In terms of user penetration, the projection is 10.2% in 2024 and 10.4% by 2028.
The average revenue per user (ARPU) is projected to be €66.00.
Furthermore, online sales are expected to generate 67% of the total revenue in the Bus Tickets market by 2028.
It is worth noting that China is expected to generate the most revenue in the global comparison, with a revenue of €4,574m in 2024.
In Germany, electric buses are gaining popularity in cities like Berlin and Hamburg, with plans to increase their fleet sizes in the coming years.

Key regions: Malaysia, Thailand, India, Saudi Arabia, Europe

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Comparaison de régions

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Analyst Opinion

The Buses market in Europe has seen significant growth in recent years, driven by several key factors. Customer preferences have shifted towards more sustainable and eco-friendly transportation options, leading to increased demand for electric and hybrid buses. Additionally, the growing urbanization and population density in many European countries have created a need for efficient and reliable public transportation systems.

Customer preferences: Customers in Europe are increasingly concerned about the environmental impact of transportation and are seeking more sustainable alternatives. This has led to a rise in demand for electric and hybrid buses, which offer lower emissions and reduced fuel consumption compared to traditional diesel buses. In addition, customers are looking for buses that are equipped with the latest technology and amenities, such as Wi-Fi connectivity and comfortable seating.

Trends in the market: One of the major trends in the European Buses market is the adoption of electric and hybrid buses. Many European countries have set ambitious targets to reduce greenhouse gas emissions and improve air quality, and the transportation sector plays a significant role in achieving these goals. As a result, there has been a significant increase in the number of electric and hybrid buses being purchased and deployed across Europe. Another trend in the market is the growing demand for smaller, more agile buses. With the increasing urbanization and congestion in cities, there is a need for buses that can navigate narrow streets and crowded areas. This has led to the development of smaller buses that are more maneuverable and can provide efficient transportation in urban areas.

Local special circumstances: The Buses market in Europe is influenced by several local special circumstances. For example, in countries with strong public transportation systems, such as Germany and the Netherlands, there is a higher demand for buses to support the existing infrastructure. These countries have well-established networks of buses, trams, and trains, and buses play a crucial role in connecting different parts of the cities and providing last-mile connectivity. In countries with a high tourist influx, such as Spain and Italy, there is a demand for buses that can cater to the needs of tourists. These buses are often equipped with audio guides, comfortable seating, and large windows to provide a better experience for tourists.

Underlying macroeconomic factors: The growth of the Buses market in Europe is also influenced by underlying macroeconomic factors. The overall economic growth in the region has led to increased investment in infrastructure, including public transportation. Governments and local authorities are investing in the expansion and modernization of bus fleets to meet the growing demand for transportation. Furthermore, the European Union has set targets to reduce greenhouse gas emissions and improve air quality, which has led to the implementation of stricter regulations and incentives for the adoption of electric and hybrid buses. These regulations and incentives have created a favorable environment for the growth of the electric and hybrid bus market in Europe. In conclusion, the Buses market in Europe is experiencing significant growth due to customer preferences for more sustainable transportation options, the need for efficient public transportation systems in urban areas, and the influence of local special circumstances. The adoption of electric and hybrid buses and the development of smaller, more agile buses are key trends in the market. The underlying macroeconomic factors, such as economic growth and environmental regulations, are also driving the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bus tickets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.