Bus Tickets - Malaysia

  • Malaysia
  • It is projected that the revenue in Malaysia's Bus Tickets market will reach €203.20m by 2024.
  • Moreover, the revenue is expected to display an annual growth rate (CAGR 2024-2028) of 3.21%, ultimately leading to an estimated market volume of €230.60m by 2028.
  • The number of users in this market is also expected to increase significantly, reaching 3.16m users by 2028.
  • The user penetration rate is projected to decline from 8.9% in 2024 to 8.8% by 2028.
  • The average revenue per user (ARPU) is expected to be MYR €65.77.
  • Furthermore, it is estimated that 64% of the total revenue in the Bus Tickets market will be generated through online sales by 2028.
  • In a global comparison, China is expected to generate the most revenue in the Bus Tickets market, with an estimated revenue of €4,574m in 2024.
  • Malaysia's bus market is experiencing a shift towards electric and hybrid buses, driven by the government's push for sustainable transportation.

Key regions: Malaysia, Thailand, India, Saudi Arabia, Europe

 
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Analyst Opinion

The Buses market in Malaysia has been experiencing steady growth in recent years, driven by customer preferences for reliable and efficient transportation options. With a growing population and increasing urbanization, the demand for buses has been on the rise.

Customer preferences:
Customer preferences in the Buses market in Malaysia are largely influenced by the need for affordable and convenient transportation. Buses are a popular choice among commuters due to their cost-effectiveness and ability to navigate through congested city streets. Additionally, customers value buses that are equipped with modern amenities such as air conditioning and comfortable seating.

Trends in the market:
One of the key trends in the Buses market in Malaysia is the increasing adoption of electric buses. As the government aims to reduce carbon emissions and promote sustainable transportation, there has been a growing emphasis on electrification in the bus industry. This trend is expected to continue in the coming years, with more bus operators and public transportation agencies investing in electric buses. Another trend in the market is the integration of technology in buses. Bus operators are increasingly incorporating features such as GPS tracking systems, onboard Wi-Fi, and mobile ticketing options to enhance the overall passenger experience. These technological advancements not only improve efficiency but also attract tech-savvy customers who value convenience and connectivity.

Local special circumstances:
One of the unique factors influencing the Buses market in Malaysia is the country's diverse population and cultural landscape. Malaysia is home to various ethnic groups, each with its own transportation preferences and needs. Bus operators need to cater to these diverse customer segments by offering routes and services that are tailored to their specific requirements. Additionally, Malaysia's tropical climate plays a role in shaping customer preferences. The hot and humid weather makes air conditioning a crucial feature for buses, as customers prioritize comfort during their daily commutes.

Underlying macroeconomic factors:
The growth of the Buses market in Malaysia is also influenced by several macroeconomic factors. The country's strong economic growth and rising disposable incomes have contributed to increased demand for transportation services, including buses. As more Malaysians have the means to afford private vehicles, the demand for public transportation, including buses, remains high. Furthermore, the government's focus on improving public transportation infrastructure and reducing traffic congestion has also contributed to the growth of the Buses market. Investments in new bus terminals, dedicated bus lanes, and improved connectivity have made buses a more attractive option for commuters. In conclusion, the Buses market in Malaysia is experiencing growth due to customer preferences for affordable and convenient transportation. The increasing adoption of electric buses and the integration of technology are key trends in the market. Local special circumstances, such as the diverse population and tropical climate, also influence customer preferences. The underlying macroeconomic factors of strong economic growth and government investments in public transportation infrastructure further contribute to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bus tickets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Key Players
  • Sales Channels
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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