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Car Rentals - Italy

Italy

In Italy, the Car Rentals market is anticipated to make a significant progress in the upcoming years.
It is projected that the revenue in this sector will reach €0.98bn by 2024, with an expected CAGR of 3.96% between 2024 and 2029.
As a result, the market volume is estimated to reach €1.19bn by 2029.
Furthermore, the number of users in this market is expected to grow to 4.22m users by 2029.
The user penetration rate is also expected to increase from 6.7% in 2024 to 7.3% by 2029.
The average revenue per user (ARPU) is expected to be €247.70.
Additionally, it is projected that 60% of the total revenue in this market will be generated through online sales by 2029.
Lastly, it is worth mentioning that in comparison to other countries, United States is expected to generate the highest revenue of €29,240m in 2024 in the Car Rentals market.
Italy's car rental market is seeing a surge in demand for electric and hybrid vehicles, driven by the country's commitment to reducing carbon emissions.

Key regions: United States, Saudi Arabia, Thailand, South America, Malaysia

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Analyst Opinion

The Car Rentals market in Italy has been experiencing steady growth in recent years, driven by customer preferences for convenience and flexibility, as well as local special circumstances and underlying macroeconomic factors.

Customer preferences: Italian consumers have shown a growing preference for car rentals due to the convenience and flexibility they offer. Renting a car allows customers to have access to transportation without the hassle of owning a vehicle, particularly in urban areas where parking can be difficult and expensive. Additionally, car rentals provide the flexibility to choose the type of vehicle that best suits the customer's needs, whether it's a small compact car for city driving or a larger vehicle for family trips.

Trends in the market: One of the key trends in the Car Rentals market in Italy is the increasing demand for electric and hybrid vehicles. As sustainability becomes more important to customers, there is a growing interest in renting environmentally friendly vehicles. Car rental companies have responded to this trend by expanding their fleets to include a wider range of electric and hybrid options, providing customers with more choices when it comes to eco-friendly transportation. Another trend in the market is the rise of online booking platforms. Customers are increasingly using online platforms to compare prices, read reviews, and make reservations for car rentals. This trend has led to increased competition among car rental companies, as they strive to offer competitive prices and attractive deals to attract customers. Additionally, online booking platforms have made the process of renting a car more convenient for customers, allowing them to easily book a vehicle from the comfort of their own homes.

Local special circumstances: Italy is a popular tourist destination, attracting millions of visitors each year. This has created a significant demand for car rentals, as tourists often prefer to explore the country at their own pace. The diverse landscapes and cultural attractions of Italy make it an ideal destination for road trips, further driving the demand for car rentals. Additionally, Italy's well-developed road infrastructure and extensive network of highways make it easy for tourists to navigate the country by car.

Underlying macroeconomic factors: The Car Rentals market in Italy is influenced by various macroeconomic factors. The overall economic growth of the country plays a significant role in the demand for car rentals. During periods of economic growth, people have more disposable income to spend on travel and leisure activities, including renting cars. Conversely, during economic downturns, the demand for car rentals may decrease as people tighten their budgets. Furthermore, the increasing popularity of ride-sharing services, such as Uber and Lyft, has had an impact on the car rental market. While ride-sharing services provide an alternative form of transportation, they have not completely replaced the need for car rentals. Many customers still prefer the convenience and flexibility of having their own vehicle, particularly for longer trips or when traveling with a group. In conclusion, the Car Rentals market in Italy is developing due to customer preferences for convenience and flexibility, the increasing demand for electric and hybrid vehicles, the rise of online booking platforms, the country's popularity as a tourist destination, and underlying macroeconomic factors such as economic growth and the impact of ride-sharing services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.