Market Insights Digital eServices Online Gambling

Online Casinos - Norway

Norway

Revenue in the Online Casinos market is projected to reach €297.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.25%, resulting in a projected market volume of €364.60m by 2028.
In the Online Casinos market, the number of users is expected to amount to 301.9k users by 2028.
User penetration will be 5.3% in 2024 and is expected to hit 5.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.00k.
In global comparison, most revenue will be generated in the United States (€7,090.00m in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Online Casinos market in Norway has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: Norwegian customers have shown a growing interest in online casinos, as they provide a convenient and accessible way to enjoy gambling activities. Online casinos offer a wide variety of games, including slots, poker, and roulette, catering to different customer preferences. Additionally, the ability to play from the comfort of their own homes or on-the-go through mobile devices has further contributed to the popularity of online casinos in Norway.

Trends in the market: One of the key trends in the Norwegian online casino market is the increasing adoption of mobile gambling. With the widespread use of smartphones and tablets, more customers are opting to play casino games on their mobile devices. This trend is driven by the convenience and flexibility that mobile gambling offers, allowing customers to play anytime and anywhere. As a result, online casinos have been investing in mobile-friendly platforms and developing dedicated mobile apps to cater to this growing demand. Another trend in the market is the rise of live dealer games. Live dealer games provide a more immersive and interactive experience for players, as they can interact with real dealers and other players in real-time. This trend has been particularly popular among Norwegian customers who seek a more authentic casino experience from the comfort of their own homes. Online casinos have responded to this trend by expanding their live dealer game offerings and enhancing the quality of the live streaming technology.

Local special circumstances: The Norwegian online casino market is unique due to the country's strict gambling regulations. The Norwegian government has a monopoly on gambling activities, with only two state-owned entities authorized to offer gambling services. However, online casinos based in other jurisdictions have been able to attract Norwegian customers by offering their services through offshore platforms. This has created a competitive landscape in the market, with online casinos vying for Norwegian customers through attractive promotions and localized content.

Underlying macroeconomic factors: The growth of the online casino market in Norway can also be attributed to underlying macroeconomic factors. Norway has a high per capita income and a strong economy, which has contributed to a higher disposable income for individuals. As a result, more people have the financial means to participate in online gambling activities. Additionally, the high internet penetration rate in Norway has made online casinos easily accessible to a large portion of the population, further driving market growth. In conclusion, the Online Casinos market in Norway is experiencing growth due to changing customer preferences, including the increasing adoption of mobile gambling and the popularity of live dealer games. The market is also influenced by local special circumstances, such as the strict gambling regulations and the competitive landscape created by offshore platforms. Underlying macroeconomic factors, such as the high per capita income and internet penetration rate, have also contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.