Market Insights Digital eServices Event Tickets

Cinema Tickets - Romania

Romania

Revenue in the Cinema Tickets market is projected to reach €15.81m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.83%, resulting in a projected market volume of €17.00m by 2028.
In the Cinema Tickets market, the number of users is expected to amount to 1.0m users by 2028.
User penetration will be 5.1% in 2024 and is expected to hit 5.2% by 2028.
The average revenue per user (ARPU) is expected to amount to €16.57.
In global comparison, most revenue will be generated in China (€6,390.00m in 2024).
With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

Marché

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Analyst Opinion

The Cinema Tickets market in Romania has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: One of the main factors driving the growth of the Cinema Tickets market in Romania is the increasing popularity of movie-watching as a form of entertainment. Romanian consumers are increasingly looking for experiences that provide escapism and entertainment, and going to the cinema offers a convenient and enjoyable way to do so. Additionally, the rise of digital platforms and streaming services has created a demand for high-quality cinematic experiences that cannot be replicated at home.

Trends in the market: One of the key trends in the Cinema Tickets market in Romania is the increasing demand for premium cinema experiences. This includes the availability of IMAX and 3D screenings, as well as luxury seating options and gourmet food and beverage offerings. These premium experiences provide an added value for customers and allow cinemas to differentiate themselves from other forms of entertainment. Another trend in the market is the growing popularity of local and independent films. Romanian cinema has gained international recognition in recent years, with several critically acclaimed films receiving awards at major film festivals. This has created a sense of pride among Romanian audiences and a desire to support local talent. As a result, there has been an increase in the number of screenings and promotions for local films, further driving the growth of the Cinema Tickets market in Romania.

Local special circumstances: Romania has a strong cinema culture, with a long history of film production and appreciation. The country has a number of prestigious film festivals, such as the Transilvania International Film Festival, which attracts both local and international audiences. These festivals contribute to the overall popularity of cinema in Romania and create a sense of excitement and anticipation among film enthusiasts. Additionally, cinema ticket prices in Romania are relatively affordable compared to other European countries. This makes going to the cinema accessible to a wider range of consumers, further contributing to the growth of the market.

Underlying macroeconomic factors: The overall economic growth in Romania has also played a role in the development of the Cinema Tickets market. As the country's economy has improved, disposable incomes have increased, allowing consumers to spend more on leisure activities such as going to the cinema. Furthermore, the growing middle class in Romania has led to an expansion of the consumer base, creating a larger market for cinema tickets. In conclusion, the Cinema Tickets market in Romania is experiencing growth due to changing customer preferences, such as the demand for premium experiences and local films. Local special circumstances, such as the strong cinema culture and affordable ticket prices, also contribute to the market's development. Additionally, underlying macroeconomic factors, such as economic growth and increasing disposable incomes, further support the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.