Market Insights Digital eServices Online Gambling

Online Sports Betting - Romania

Romania

Revenue in the Online Sports Betting market is projected to reach €164.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.84%, resulting in a projected market volume of €206.80m by 2028.
In the Online Sports Betting market, the number of users is expected to amount to 460.5k users by 2028.
User penetration will be 2.0% in 2024 and is expected to hit 2.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.45k.
In global comparison, most revenue will be generated in Australia (€8,955.00m in 2024).
With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

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Analyst Opinion

The Online Sports Betting market in Romania has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Romanian customers have shown a strong preference for online sports betting due to its convenience and accessibility. The rise of smartphones and mobile applications has made it easier for customers to place bets on their favorite sports events from anywhere at any time. Additionally, the availability of a wide range of sports and betting options has attracted a diverse customer base, catering to different interests and preferences.

Trends in the market: One of the key trends in the online sports betting market in Romania is the increasing popularity of live betting. This allows customers to place bets on ongoing matches and events, adding an element of excitement and engagement. The real-time nature of live betting appeals to customers who want to be actively involved in the action and potentially increase their chances of winning. Another trend in the market is the growing adoption of mobile betting apps. These apps provide a seamless and user-friendly experience, allowing customers to easily navigate through different betting options and place bets with just a few taps on their mobile devices. The convenience and accessibility offered by mobile apps have contributed to the overall growth of the online sports betting market in Romania.

Local special circumstances: Romania's favorable regulatory environment has played a significant role in the development of the online sports betting market. The country has a well-established licensing framework that ensures the integrity and fairness of online gambling activities. This has instilled confidence among customers and operators, leading to increased participation in online sports betting. Furthermore, the presence of a strong sports culture in Romania has contributed to the growth of the online sports betting market. The country has a passionate fan base for various sports, including football, tennis, and basketball. The availability of online sports betting platforms has provided an avenue for fans to further engage with their favorite sports and teams, enhancing the overall experience.

Underlying macroeconomic factors: The growth of the online sports betting market in Romania is also influenced by underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income. As a result, more individuals have the financial means to participate in online sports betting activities, driving the demand for such services. Additionally, the increasing penetration of internet and smartphone usage in Romania has created a conducive environment for the online sports betting market to thrive. With more people gaining access to the internet, the potential customer base for online sports betting continues to expand, contributing to the overall growth and development of the market. In conclusion, the online sports betting market in Romania has been growing rapidly due to customer preferences for convenience and accessibility, market trends such as live betting and mobile apps, local special circumstances including a favorable regulatory environment and a strong sports culture, and underlying macroeconomic factors such as economic growth and increasing internet penetration. These factors have collectively contributed to the development and expansion of the online sports betting market in Romania.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.