Market Insights Digital eServices Dating Services

Casual Dating - New Zealand

New Zealand

Revenue in the Casual Dating market is projected to reach €1.36m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.99%, resulting in a projected market volume of €1.53m by 2028.
In the Casual Dating market, the number of users is expected to amount to 76.3k users by 2028.
User penetration will be 1.4% in 2024 and is expected to hit 1.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €19.63.
In global comparison, most revenue will be generated in the United States (€269.60m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

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Analyst Opinion

Casual dating in New Zealand is experiencing steady growth due to shifting customer preferences and changing social norms.

Customer preferences: In recent years, there has been a noticeable shift in customer preferences towards casual dating in New Zealand. This can be attributed to several factors. Firstly, the younger generation is increasingly valuing personal freedom and independence, which has led to a rise in the popularity of casual dating. Additionally, the fast-paced nature of modern life has made it more difficult for individuals to commit to long-term relationships, leading them to seek more casual and flexible dating options.

Trends in the market: One of the key trends in the casual dating market in New Zealand is the growing popularity of online dating platforms. These platforms provide a convenient and accessible way for individuals to connect with potential partners, and they have become an integral part of the casual dating scene. The use of dating apps and websites has skyrocketed in recent years, as more people embrace technology as a means of finding companionship. This trend is expected to continue, as the younger generation, who are more tech-savvy, become the dominant demographic in the dating market. Another trend in the casual dating market in New Zealand is the increasing acceptance and normalization of casual relationships. Traditionally, New Zealanders have placed a strong emphasis on long-term commitment and monogamy. However, societal attitudes towards relationships have evolved, and casual dating is now more widely accepted. This shift in mindset has contributed to the growth of the casual dating market, as individuals feel more comfortable exploring non-committal relationships.

Local special circumstances: New Zealand's small population and close-knit communities have also played a role in the development of the casual dating market. With a population of just over 5 million people, individuals in New Zealand often have limited dating options within their immediate social circles. This has led to a greater reliance on online platforms and casual dating to expand their pool of potential partners. Additionally, the country's liberal and progressive culture has fostered an environment that is conducive to casual dating.

Underlying macroeconomic factors: The stable and prosperous economy of New Zealand has also contributed to the growth of the casual dating market. With a high standard of living and disposable income, individuals have more resources to invest in their personal lives, including casual dating. Economic stability also provides a sense of security and confidence, which can encourage individuals to explore casual relationships. In conclusion, the casual dating market in New Zealand is experiencing growth due to shifting customer preferences, including a desire for personal freedom and flexibility. Online dating platforms have become increasingly popular, and there is a growing acceptance of casual relationships. New Zealand's small population and progressive culture, along with its stable economy, have also contributed to the development of the casual dating market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.