Dating Services - Worldwide

  • Worldwide
  • Revenue in the Dating Services market is projected to reach €7.56bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.11%, resulting in a projected market volume of €8.39bn by 2029.
  • The Matchmaking market has a projected market volume of €3.77bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€2,362.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to €12.62 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 729.9m users by 2029.
  • User penetration in the Dating Services market will be at 7.7% in 2024.
Comparaison de régions

Analyst Opinion

The Dating Services market Worldwide is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences:
In today's fast-paced world, customers are increasingly turning to online dating services to find their perfect match. The convenience and accessibility of these platforms have made them a popular choice among individuals of all ages. Additionally, the COVID-19 pandemic has further accelerated the adoption of online dating services, as people seek alternative ways to meet new people while adhering to social distancing measures.

Trends in the market:
One key trend in the Dating Services market in Worldwide is the rise of niche dating platforms. These platforms cater to specific demographics or interests, allowing individuals to find like-minded partners more easily. Whether it's dating apps for professionals, seniors, or individuals with specific hobbies, niche dating platforms are gaining popularity as they provide a more tailored and focused dating experience. Another trend in the market is the integration of advanced technologies, such as artificial intelligence and machine learning, into dating platforms. These technologies enable platforms to provide more accurate matches, personalized recommendations, and enhanced user experiences. By analyzing user data and behavior, dating platforms can better understand individual preferences and improve the overall matchmaking process.

Local special circumstances:
Different regions and countries have their own unique circumstances that influence the Dating Services market. For example, in countries with high population densities and limited social spaces, online dating services offer a convenient and efficient way to meet new people. On the other hand, in more conservative societies, online dating may still face certain cultural barriers and stigmas, which can impact the adoption and growth of dating services.

Underlying macroeconomic factors:
The growth of the Dating Services market in Worldwide is also influenced by underlying macroeconomic factors. Rising disposable incomes, urbanization, and changing cultural attitudes towards relationships and marriage contribute to the increasing demand for dating services. Additionally, the increasing prevalence of smartphones and internet access across the globe has made it easier for individuals to access and use dating platforms. In conclusion, the Dating Services market in Worldwide is experiencing growth driven by changing customer preferences, emerging trends, and local special circumstances. The rise of online dating platforms, the adoption of advanced technologies, and the increasing acceptance of online dating in different cultures are key factors contributing to the market's development. Additionally, underlying macroeconomic factors such as rising disposable incomes and urbanization further fuel the demand for dating services. As the market continues to evolve, it is expected to witness further innovation and growth in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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