Digital Treatment & Care - New Zealand

New Zealand

The Digital Treatment & Care market in New Zealand is anticipated to experience significant growth in the coming years.
According to projections, the market's revenue is expected to reach NZD €101.40m by 2024.
Furthermore, it is estimated that the market will witness a steady annual growth rate (CAGR 2024-2028) of 2.13%, resulting in a projected market volume of NZD €110.30m by 2028.
In terms of user penetration, it is predicted that 42.56% of the population will utilize digital treatment and care services by 2024.
This figure is expected to increase to 49.47% by 2028, indicating a growing acceptance and adoption of these services among the population.
When considering the average revenue per user (ARPU), it is projected to amount to NZD €47.94.
This metric provides insights into the average amount of revenue generated per user in the digital treatment and care market.
In a global context, it is worth noting that in the United States is projected to generate the highest revenue in the digital treatment and care market, with an estimated amount of €22,470.00m in 2024.
This highlights the dominance of the US market in this sector.
Overall, the Digital Treatment & Care market in New Zealand is poised for growth, with increasing revenue, user penetration, and average revenue per user.
However, it is essential to consider the global landscape and the significant revenue generated in the United States.
New Zealand's digital health market is rapidly expanding, with a focus on innovative digital treatment and care solutions.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Digital Treatment & Care market in New Zealand is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: In New Zealand, customers are increasingly turning to digital solutions in the healthcare sector due to the convenience and accessibility they offer. The tech-savvy population is embracing digital treatment and care options such as contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. These digital tools provide users with the ability to manage their health more effectively and monitor their conditions from the comfort of their homes.

Trends in the market: One of the notable trends in the Digital Treatment & Care market in New Zealand is the rising popularity of online pharmacies. Consumers are drawn to the convenience of ordering medications online and having them delivered to their doorstep. This trend is particularly appealing to individuals with chronic conditions who require regular medication refills. Additionally, smart health devices like thermometers, blood glucose meters, and blood pressure monitors are gaining traction among tech-savvy consumers who value real-time health data and insights.

Local special circumstances: New Zealand's unique geographical landscape, with remote areas and islands, presents a special circumstance that drives the adoption of digital treatment and care solutions. In rural areas where access to traditional healthcare facilities may be limited, digital health tools provide a valuable alternative for monitoring health conditions and seeking medical advice. The country's focus on promoting telehealth services and digital innovation in healthcare further supports the growth of the Digital Treatment & Care market.

Underlying macroeconomic factors: The growing digital infrastructure in New Zealand, including widespread internet connectivity and smartphone penetration, serves as a key macroeconomic factor driving the expansion of the Digital Treatment & Care market. The government's initiatives to promote digital health solutions and improve healthcare access across the country also play a significant role in shaping the market landscape. Additionally, the increasing healthcare expenditure and emphasis on preventive care contribute to the rising demand for digital treatment and care services in New Zealand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.