Fitness Trackers - United States

  • United States
  • In 2024, the projected revenue in the Fitness-Tracker market in the United States is estimated to reach €15.80bn.
  • This market is expected to experience an annual growth rate of 4.33% (CAGR 2024-2028), resulting in a projected market volume of €18.72bn by 2028.
  • The user penetration rate is anticipated to be 22.94% in 2024 and is expected to increase to 23.87% by 2028.
  • The average revenue per user (ARPU) is projected to be €235.40.
  • In comparison to other countries, in China is expected to generate the highest revenue in the Fitness-Tracker market, with €24,220.00m in 2024.
  • The United States is experiencing a surge in demand for fitness trackers, as health-conscious individuals seek to monitor their physical activity and overall well-being.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

Comparaison de régions

Analyst Opinion

The Fitness Trackers market in United States has been experiencing significant growth and development in recent years.

Customer preferences:
Consumers in the United States are increasingly prioritizing their health and wellness, leading to a growing demand for digital fitness and well-being solutions. Fitness trackers that offer features such as activity tracking, heart rate monitoring, sleep tracking, and calorie counting are particularly popular among health-conscious individuals.

Trends in the market:
One of the key trends in the Fitness Trackers market in the United States is the integration of online doctor consultation services into fitness tracker platforms. This allows users to not only track their physical activity and health metrics but also consult with healthcare professionals remotely, providing a comprehensive approach to health management. Additionally, the market is seeing a rise in the adoption of digital treatment and care services through fitness trackers, enabling users to receive personalized health recommendations and guidance based on their data.

Local special circumstances:
The United States has a well-established healthcare system with a strong emphasis on preventative care and wellness. This environment has created a fertile ground for the growth of the Fitness Trackers market, as consumers are increasingly looking for convenient and accessible ways to monitor and improve their health. The presence of tech-savvy and health-conscious population in the country further drives the demand for digital fitness solutions.

Underlying macroeconomic factors:
The rising healthcare costs in the United States have prompted individuals to take a proactive approach to their health, seeking cost-effective and convenient ways to stay healthy. This shift towards preventative care and self-monitoring has fueled the demand for fitness trackers and digital health services in the market. Additionally, the increasing penetration of smartphones and wearable devices in the country has made it easier for consumers to access and utilize fitness tracker technologies, contributing to the market growth.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Demographics
  • Key Market Indicators
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