Medical - North America

North America

The Medical market in North America is expected to see significant growth in the coming years.
According to projections, total revenue in this market is estimated to reach €0.49bn in 2022.
This represents a substantial increase in revenue compared to previous years.
Furthermore, the Medical market is forecasted to experience a steady annual growth rate of 11.20% from 2022 to 2027.
This growth rate is expected to result in a market volume of €0.88bn by 2027.
Such growth indicates a positive outlook for the Medical market in North America.
When examining specific revenue streams within the Medical market, in-app purchase (IAP) revenue is projected to reach €158.80m in 2022.
This revenue stream demonstrates the increasing popularity of in-app purchases among Medical market consumers.
Paid app revenue is also expected to contribute to the overall revenue of the Medical market, with a projected amount of €18.66m in 2022.
This highlights the willingness of consumers to invest in paid applications within the Medical market.
Advertising revenue is another significant aspect of the Medical market, with a projected revenue of €313.00m in 2022.
This revenue stream reflects the importance of advertising in reaching and engaging with Medical market consumers.
In terms of downloads, the number of downloads in the Medical market is estimated to reach 31.41m downloads in 2022.
This indicates a strong demand for Medical market applications among consumers.
Finally, a global comparison reveals that in the United States generates the most revenue in the Medical market.
In 2022, the projected revenue in the United States is €460.20m.
This demonstrates the leading position of the United States in the Medical market, both in terms of revenue and market influence.

Key regions: United States, Asia, Europe, South Korea, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.