Casual Games - North America

  • North America
  • The Casual Games market in North America is expected to experience significant growth in the coming years.
  • According to projections, the total revenue in this market is estimated to reach €5.41bn by 2022.
  • This growth is expected to continue at an annual growth rate of 9.77% (CAGR 2022-2027), resulting in a projected market volume of €9.06bn by 2027.
  • In terms of revenue sources, the in-app purchase (IAP) revenue is projected to reach €1.71bn in 2022, while the paid app revenue is estimated to reach €0.03bn in the same year.
  • Additionally, advertising revenue in the Casual Games market is expected to reach €3.67bn in 2022.
  • The number of downloads in the Casual Games market is projected to reach 2.09bn downloads in 2022.
  • Currently, the average revenue per download is expected to be €2.59.
  • When comparing the revenue generated globally, it becomes evident that in the United States stands out as the leading market in the Casual Games market industry.
  • In 2022, in the United States is projected to generate €5,184.00m in revenue.
  • These figures highlight the immense potential and growth opportunities within the Casual Games market in North America.

Key regions: India, United States, Europe, Japan, Asia

Marché
Région
Comparaison de régions
Monnaie

Revenue

Veuillez patienter

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Mar 2024

Source: Statista Market Insights

Veuillez patienter

Most recent update: Mar 2024

Source: Statista Market Insights

in billion EUR (€)

Veuillez patienter

Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

Most recent update: Mar 2024

Veuillez patienter

Most recent update: Mar 2024

Veuillez patienter

Most recent update: Mar 2024

Source: Statista Market Insights

Digital

Access more Market Insights on digital topics with our featured report

This report presents a comprehensive analysis and additional information on the Casual Games market, in a PDF format.
App: market data & analysis - Background App: market data & analysis - Cover

Market Shares

in percent

2022
Veuillez patienter

Notes: Data reflects only revenue from in-app purchases.

Most recent update: Mar 2024

Source: Statista Market Insights

Downloads

Veuillez patienter

Most recent update: Mar 2024

Source: Statista Market Insights

Users

Veuillez patienter

Most recent update: Mar 2024

Source: adjoe

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Global Comparison

Veuillez patienter

Most recent update: Mar 2024

Source: Statista Market Insights

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Key Market Indicators

The following Key Market Indicators give an overview of the social and economic outlook of the selected region and provide additional insights into relevant market-specific developments. These indicators, together with data from statistical offices, trade associations and companies serve as the foundation for the Statista market models.

Veuillez patienter

Source: Veuillez patienter

Explore more high-quality data on related topic

Découvrez d'autres marchés

Explorez de nouveaux marchés et obtenez des informations précieuses sur différents domaines grâce à notre fonction de recherche Market Insights.

Contact

Des questions ? Nous nous ferons un plaisir de vous aider.
Statista Locations
Contact Camille Dubois
Camille Dubois
Customer Relations

Lun - Ven, 9:00 - 18:00 h (EST)

Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (États-Unis)

Lun - Ven, 9:00 - 18:00 h (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asie)

Lun - Ven, 9:00 - 17:00 h (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asie)

Lun - Ven, 10:00 - 18:00 h (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Lun - Ven, 9:00 - 18:00 h (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Amérique latine)

Lun - Ven, 9:00 - 18:00 h (EST)