Puzzle Games - North America

North America

The Puzzle Games market in North America is set to experience significant growth in the coming years.
According to projections, the total revenue is estimated to reach €5.45bn by 2022.
This indicates a promising future for the market segment.
Furthermore, it is predicted that the Puzzle Games market will witness a steady annual growth rate of 10.22% from 2022 to 2027, resulting in a projected market volume of €9.44bn by 2027.
This indicates a positive trend and highlights the potential for further expansion.
In terms of revenue streams, the in-app purchase (IAP) segment is expected to play a significant role.
It is projected that the IAP revenue in the Puzzle Games market will reach €1,862.00m in 2022.
This showcases the popularity of in-app purchases among users.
Additionally, paid app revenue is expected to reach €16.86m in 2022.
This revenue stream demonstrates the willingness of users to invest in paid apps within the Puzzle Games market.
Furthermore, advertising revenue is projected to reach €3,574.00m in 2022.
This indicates the potential for advertisers to reach a large audience through puzzle games.
The number of downloads in the Puzzle Games market is also expected to increase significantly.
It is projected that the number of downloads will reach 1.41bn downloads in 2022.
This demonstrates the popularity and widespread usage of puzzle games among consumers.
Currently, the average revenue per download is estimated to be €3.87.
This metric highlights the revenue generated per individual download, showcasing the profitability of the market.
In a global comparison, it is worth noting that in the United States generates the most revenue within the Puzzle Games market.
In 2022, it is projected that in the United States will generate €5,235.00m in revenue.
This indicates the strong presence and market dominance of the United States in the puzzle games industry.

Key regions: Germany, China, United States, Europe, Asia

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.