Music Games - New Zealand

  • New Zealand
  • The Music Games market in New Zealand is expected to reach a total revenue of €2.31m in 2022.
  • This projection indicates a positive growth trend, with an annual growth rate (CAGR 2022-2027) of 6.43%.
  • Consequently, the projected market volume is estimated to reach €3.05m by 2027.
  • In terms of revenue streams within the Music Games market, the in-app purchase (IAP) segment is projected to generate €570.80k in 2022.
  • Additionally, the paid app revenue is expected to reach €78.96k, while advertising revenue is projected to amount to €1,661.00k in the same year.
  • Furthermore, the number of downloads in the Music Games market is expected to reach 2.89m downloads in 2022.
  • Currently, the average revenue per download is anticipated to be €0.80, reflecting the revenue generated per individual download.
  • When compared globally, in China stands out as the market leader in terms of revenue generation within the Music Games market, with an estimated revenue of €1,288.00m in 2022.
  • This highlights the significant contribution of the Chinese market to the overall revenue landscape.
  • Overall, the Music Games market in New Zealand is poised for growth, with promising revenue projections and a substantial number of downloads.
  • The market's revenue streams, including in-app purchases, paid apps, and advertising, contribute to its overall financial performance.

Key regions: South Korea, United States, Europe, India, China

Comparaison de régions

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Downloads
  • Users
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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