News & Magazines - New Zealand

  • New Zealand
  • The News & Magazines market in New Zealand is expected to experience significant growth in the coming years.
  • By 2022, the total revenue in this market is projected to reach a substantial amount of €36.10m NZD.
  • This indicates a positive trend in the industry.
  • Furthermore, it is anticipated that the market will continue to expand at an annual growth rate of 9.15% from 2022 to 2027, resulting in a projected market volume of €57.17m NZD by the end of 2027.
  • This indicates a promising future for the News & Magazines market in New Zealand.
  • Within the market, different revenue streams contribute to the overall financial performance.
  • In-app purchase (IAP) revenue is projected to reach €1.46m NZD in 2022.
  • This suggests that consumers are willing to make additional purchases within the News & Magazines market apps.
  • Paid app revenue is also expected to play a role in the market's growth, with a projection of €0.05m NZD in 2022.
  • This indicates that consumers are willing to pay for premium content within News & Magazines market apps.
  • Advertising revenue is another significant aspect of the market, expected to reach €34.60m NZD in 2022.
  • This demonstrates the importance of advertising as a revenue source for News & Magazines market publishers in New Zealand.
  • In terms of user engagement, the number of downloads in the News & Magazines market is projected to reach 1.26m downloads in 2022.
  • This indicates a strong interest in News & Magazines market content among in New Zealand consumers.
  • When considering the financial performance per download, the average revenue per download is currently expected to amount to €28.71 NZD.
  • This metric provides insights into the profitability of each user engagement in the News & Magazines market.
  • It is worth noting that when comparing global markets, in the United States generates the highest revenue in the News & Magazines market sector.
  • In 2022, in the United States is projected to generate a substantial revenue of €4,198.00m NZD.
  • This highlights the dominance of the US market in this industry.

Key regions: Japan, Europe, India, Germany, United States

Comparaison de régions

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Market Shares
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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