Business - Switzerland

Switzerland

The projected total revenue in the Business market in Switzerland is expected to reach €16.66m in 2022.
This represents a significant growth potential for the country's business sector.
Furthermore, it is anticipated that the total revenue will continue to expand at an annual growth rate of 12.59%, as measured by the Compound Annual Growth Rate (CAGR) from 2022 to 2027.
By the end of this period, the projected market volume is estimated to reach €32.44m, demonstrating a strong growth trajectory for the Business market in Switzerland.
In terms of revenue streams within the Business market, it is projected that in-app purchase (IAP) revenue will reach €11.74m in 2022.
This indicates a substantial opportunity for businesses to generate revenue through in-app purchases.
Additionally, paid app revenue is expected to reach €0.51m in 2022, highlighting the potential for businesses to monetize their apps in Switzerland.
Advertising revenue within the Business market is also projected to reach €4.41m in 2022, showcasing the significance of advertising as a revenue stream for businesses operating in this sector.
Furthermore, the number of downloads in the Business market is expected to reach 3.94m downloads in 2022.
This indicates a strong demand for business-related apps and services in Switzerland.
The average revenue per download is currently estimated to be €4.23, illustrating the potential for businesses to generate revenue from each download.
When comparing the revenue generated in the Business market globally, it is noteworthy that in China leads the pack with projected revenue of €943.80m in 2022.
This highlights the dominant position of the United States in terms of revenue generation within the Business market.
However, Switzerland's projected revenue figures demonstrate a promising market potential and present a valuable opportunity for businesses operating in the country's Business market sector.

Key regions: Asia, United States, Europe, China, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.