Business - United States

  • United States
  • The projected total revenue in the Business market of the United States is estimated to reach €0.90bn in 2022.
  • This indicates a significant growth potential in the market.
  • Furthermore, the total revenue is expected to show an annual growth rate (CAGR 2022-2027) of 12.14%, resulting in a projected market volume of €1.65bn by 2027.
  • These numbers highlight the promising opportunities for businesses operating in this market segment.
  • Looking specifically at in-app purchase (IAP) revenue, it is projected to reach €389.80m in 2022.
  • This indicates a substantial portion of the total revenue generated in the Business market.
  • Additionally, the revenue from paid app downloads is estimated to reach €7.53m in 2022.
  • This represents a significant contribution to the overall revenue in the market.
  • Advertising revenue also plays a crucial role in the Business market, with a projected revenue of €505.90m in 2022.
  • This suggests that businesses are investing in advertising to reach their target audience and promote their products or services effectively.
  • In terms of market reach, the number of downloads in the Business market is projected to reach 364.70m downloads in 2022.
  • This indicates a high level of engagement and interest from users in this market segment.
  • Furthermore, the average revenue per download is expected to amount to €2.48, highlighting the value that each download contributes to the overall revenue.
  • When comparing the revenue generated in the Business market globally, it is evident that in China leads the way with projected revenue of €0.90bn in 2022.
  • This showcases the dominance of the United States in this market segment and its significant contribution to the overall revenue in the Business market.

Key regions: Asia, United States, Europe, China, India

Comparaison de régions

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Market Shares
  • Downloads
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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