Market Insights Consumer OTC Pharmaceuticals

Wound Care - Romania

Romania

Revenue in the Wound Care market amounts to €14.42m in 2024. The market is expected to grow annually by 1.24% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€965m in 2024).
In relation to total population figures, per person revenues of €0.74 are generated in 2024.

Key regions: United States, Indonesia, Germany, Europe, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Wound Care market in Romania is experiencing steady growth and development, driven by several key factors.

Customer preferences: In Romania, customers have shown a growing preference for advanced wound care products and treatments. This shift in preference can be attributed to increasing awareness about the benefits of advanced wound care, such as faster healing times and reduced risk of infection. Customers are also seeking products that are easy to use and provide effective wound management. As a result, there is a growing demand for innovative wound care products that offer superior healing properties.

Trends in the market: One of the key trends in the Romanian wound care market is the increasing adoption of advanced wound dressings. These dressings are designed to promote moist wound healing, which has been proven to accelerate the healing process. Additionally, there is a growing demand for antimicrobial dressings that help prevent infections and promote faster healing. This trend is driven by the need to reduce hospital-acquired infections and improve patient outcomes. Another trend in the market is the rising demand for negative pressure wound therapy (NPWT). NPWT is a non-invasive treatment that uses vacuum pressure to promote wound healing. It is particularly effective for chronic wounds and has gained popularity in Romania due to its ability to accelerate the healing process and reduce the need for more invasive treatments.

Local special circumstances: One of the unique factors influencing the wound care market in Romania is the country's aging population. Romania has one of the highest proportions of elderly individuals in Europe, which has led to an increased prevalence of chronic wounds, such as pressure ulcers and diabetic foot ulcers. This has created a significant demand for wound care products and treatments that cater to the specific needs of the elderly population.

Underlying macroeconomic factors: The Romanian economy has been experiencing steady growth in recent years, which has contributed to the development of the wound care market. As the economy improves, individuals have more disposable income to spend on healthcare, including wound care products and treatments. Additionally, the government has been investing in healthcare infrastructure and facilities, which has further contributed to the growth of the wound care market. In conclusion, the Wound Care market in Romania is witnessing growth and development driven by customer preferences for advanced wound care products, increasing adoption of advanced wound dressings and negative pressure wound therapy, the unique circumstances of an aging population, and the underlying macroeconomic factors of a growing economy and government investment in healthcare infrastructure.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.