Market Insights Consumer OTC Pharmaceuticals

Eye Care - Romania

Romania

Revenue in the Eye Care market amounts to €19.02m in 2024. The market is expected to grow annually by 3.94% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,152m in 2024).
In relation to total population figures, per person revenues of €0.97 are generated in 2024.

Key regions: Thailand, Philippines, Indonesia, Canada, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Eye Care market in Romania has been experiencing steady growth in recent years, driven by increasing customer demand and favorable macroeconomic factors. Customer preferences have shifted towards more advanced and specialized eye care products and services, leading to the emergence of new trends in the market.

Additionally, local special circumstances and underlying macroeconomic factors have played a role in shaping the development of the Eye Care market in Romania. Customer preferences in the Eye Care market in Romania have been evolving in response to changing lifestyles and growing awareness about the importance of eye health. Customers are increasingly seeking out products and services that cater to their specific needs, such as contact lenses for different eye conditions or specialized treatments for vision correction.

This shift towards more personalized eye care has created opportunities for companies to develop innovative solutions and expand their product offerings. Trends in the market reflect the growing demand for advanced eye care products and services in Romania. One notable trend is the increasing popularity of laser eye surgery, which offers a permanent solution for vision correction.

This trend is driven by the desire for convenience and freedom from glasses or contact lenses. Another trend is the rising demand for blue light blocking glasses, as customers become more aware of the potential harmful effects of prolonged exposure to digital screens. This trend is influenced by the growing use of smartphones, tablets, and computers in daily life.

Local special circumstances in Romania have also contributed to the development of the Eye Care market. The country has a high prevalence of myopia, which has created a large customer base for vision correction products and services. Additionally, the aging population in Romania has led to an increased demand for products and treatments related to age-related eye conditions, such as cataracts and glaucoma.

These special circumstances have created opportunities for companies to target specific segments of the market and develop tailored solutions. Underlying macroeconomic factors have played a significant role in the growth of the Eye Care market in Romania. The country has experienced steady economic growth in recent years, which has increased disposable income and consumer spending.

This has allowed customers to allocate more resources towards eye care products and services. Furthermore, the government has implemented policies to improve access to healthcare, including eye care services, which has further stimulated demand in the market. In conclusion, the Eye Care market in Romania is developing in response to changing customer preferences, local special circumstances, and favorable macroeconomic factors.

Customers are seeking more personalized and advanced eye care solutions, leading to the emergence of new trends in the market. The prevalence of myopia and an aging population in Romania have also contributed to the growth of the market. Additionally, steady economic growth and government initiatives have increased consumer spending and improved access to eye care services.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.