Market Insights Consumer OTC Pharmaceuticals

Sleep Aids - Poland

Poland

Revenue in the Sleep Aids market amounts to €85.09m in 2024. The market is expected to grow annually by 8.42% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,930m in 2024).
In relation to total population figures, per person revenues of €2.12 are generated in 2024.

Key regions: Philippines, Indonesia, United Kingdom, Canada, Thailand

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Sleep Aids market in Poland is experiencing steady growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Poland are increasingly seeking sleep aids to address their sleep-related issues. Factors such as high-stress levels, hectic lifestyles, and the growing awareness about the importance of sleep hygiene have led to a rise in the demand for sleep aids. Furthermore, the aging population in Poland is also contributing to the increased need for sleep aids, as older individuals often face sleep disturbances and insomnia.

Trends in the market: One of the key trends in the Sleep Aids market in Poland is the growing popularity of natural and herbal sleep aids. Customers are becoming more conscious about the potential side effects of synthetic sleep aids and are opting for natural alternatives. This trend is driven by the increasing availability of natural sleep aids in the market, as well as the promotion of natural and holistic approaches to sleep health. Another trend in the market is the rising demand for sleep aids that are specifically tailored to address different sleep disorders. Customers are looking for sleep aids that can effectively target their specific sleep issues, such as insomnia, sleep apnea, or restless leg syndrome. This trend is driving innovation in the Sleep Aids market, with companies developing products that are designed to address specific sleep disorders.

Local special circumstances: Poland has a well-developed healthcare system, which includes sleep clinics and specialized sleep disorder centers. This infrastructure supports the diagnosis and treatment of sleep disorders, and also contributes to the demand for sleep aids. Additionally, Poland has a growing middle class with increasing disposable income, which allows consumers to spend more on healthcare products, including sleep aids.

Underlying macroeconomic factors: The Sleep Aids market in Poland is influenced by several macroeconomic factors. The country has been experiencing steady economic growth, which has resulted in an increase in disposable income. This has allowed consumers to allocate a larger portion of their budget towards healthcare and wellness products, including sleep aids. Furthermore, the aging population in Poland is also contributing to the growth of the Sleep Aids market, as older individuals are more likely to experience sleep disturbances and seek sleep aids. In conclusion, the Sleep Aids market in Poland is witnessing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customers are increasingly seeking sleep aids to address their sleep-related issues, leading to a rise in demand. The market is also experiencing trends such as the popularity of natural and herbal sleep aids, as well as the demand for sleep aids tailored to specific sleep disorders. Local special circumstances, such as the well-developed healthcare system and growing middle class, further contribute to the growth of the market. Additionally, underlying macroeconomic factors, such as steady economic growth and the aging population, play a significant role in driving the growth of the Sleep Aids market in Poland.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.