Market Insights Consumer OTC Pharmaceuticals

Eye Care - Poland

Poland

Revenue in the Eye Care market amounts to €85.70m in 2024. The market is expected to grow annually by 4.24% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,152m in 2024).
In relation to total population figures, per person revenues of €2.13 are generated in 2024.

Key regions: Thailand, Philippines, Indonesia, Canada, United Kingdom

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Eye Care market in Poland has been experiencing significant growth in recent years, driven by changing customer preferences and trends in the market.

Customer preferences: Customers in Poland are increasingly prioritizing their eye health and are willing to invest in high-quality eye care products and services. This is partly due to the growing awareness about the importance of regular eye check-ups and early detection of eye-related issues. As a result, there has been a surge in demand for prescription eyewear, contact lenses, and eye care supplements.

Trends in the market: One of the key trends in the Eye Care market in Poland is the rising popularity of online retail channels. Customers are increasingly turning to online platforms to purchase eye care products due to the convenience and wide range of options available. Online retailers are also offering competitive prices, attracting price-sensitive customers. This trend is expected to continue as more customers become comfortable with online shopping. Another trend in the market is the increasing demand for fashionable eyewear. Customers are not only looking for functional eyewear but also eyeglasses and sunglasses that complement their personal style. This has led to the emergence of eyewear brands that focus on offering trendy and stylish designs. Additionally, there is a growing demand for personalized eyewear, with customers seeking custom-made frames and lenses to suit their individual needs.

Local special circumstances: Poland has a rapidly aging population, which is contributing to the growth of the Eye Care market. As people age, the risk of eye-related issues such as cataracts, glaucoma, and age-related macular degeneration increases. This has created a larger customer base for eye care products and services, including prescription eyewear and eye surgeries.

Underlying macroeconomic factors: The improving economic conditions in Poland have also played a role in the growth of the Eye Care market. As disposable incomes increase, customers have more purchasing power to invest in eye care products and services. This has led to a higher demand for premium eyewear brands and advanced eye care treatments. In conclusion, the Eye Care market in Poland is experiencing growth due to changing customer preferences, including a focus on eye health and the increasing popularity of online retail channels. The market is also influenced by trends such as the demand for fashionable eyewear and personalized eye care solutions. The aging population and improving economic conditions in Poland are also contributing factors to the growth of the market.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.