Sleep Aids - Thailand

  • Thailand
  • Revenue in the Sleep Aids market amounts to €21.32m in 2024. The market is expected to grow annually by 5.72% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (€1,950m in 2024).
  • In relation to total population figures, per person revenues of €0.30 are generated in 2024.

Key regions: Thailand, Indonesia, United States, Europe, Philippines

Comparaison de régions

Analyst Opinion

The Sleep Aids market in Thailand has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences:
In Thailand, there has been a growing demand for sleep aids due to the increasing prevalence of sleep disorders and the rising awareness of the importance of a good night's sleep. With the fast-paced lifestyle and high stress levels, many individuals are struggling to get adequate sleep, leading them to seek out sleep aids to help them relax and fall asleep more easily. Additionally, the aging population in Thailand has also contributed to the increased demand for sleep aids, as older individuals tend to experience more sleep disturbances and insomnia.

Trends in the market:
One of the key trends in the Sleep Aids market in Thailand is the shift towards natural and herbal sleep aids. Consumers are becoming more conscious about the potential side effects of pharmaceutical sleep aids and are seeking out natural alternatives. This has led to the popularity of herbal supplements and traditional remedies that are believed to promote better sleep without any harmful effects. Manufacturers are capitalizing on this trend by introducing a wide range of natural sleep aids, including herbal teas, essential oils, and dietary supplements. Another trend in the market is the growing popularity of sleep tracking devices and apps. These devices and apps monitor sleep patterns and provide users with insights and recommendations to improve their sleep quality. With the increasing adoption of smartphones and wearable technology in Thailand, more individuals are turning to these devices to track their sleep and make necessary adjustments to their lifestyle and sleeping habits.

Local special circumstances:
Thailand's tourism industry plays a significant role in the Sleep Aids market. The country attracts a large number of international tourists, many of whom suffer from jet lag and sleep disturbances due to long flights and changes in time zones. This has created a demand for sleep aids among tourists, leading to the availability of sleep aids in hotels, airports, and tourist areas.

Underlying macroeconomic factors:
The growing middle class and increasing disposable income in Thailand have also contributed to the growth of the Sleep Aids market. As people have more money to spend, they are willing to invest in products that improve their overall well-being, including sleep aids. Additionally, the expanding e-commerce sector in Thailand has made it easier for consumers to access a wide range of sleep aids online, further driving the market growth. In conclusion, the Sleep Aids market in Thailand is experiencing growth due to changing customer preferences, including a shift towards natural sleep aids and the adoption of sleep tracking devices. The aging population and the demand from international tourists also contribute to the market's development. The growing middle class and the rise of e-commerce further fuel the market growth.


Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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