Soft Drinks - Slovenia

The Soft Drinks market in Slovenia has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Slovenian consumers are increasingly opting for healthier beverage options, leading to a growing demand for low-sugar and natural soft drinks. This shift in preferences can be attributed to a global trend towards healthier lifestyles and increased awareness about the negative health effects of excessive sugar consumption. As a result, soft drink manufacturers in Slovenia have been introducing new products with reduced sugar content and natural ingredients to cater to this demand.

Trends in the market: One of the key trends in the Soft Drinks market in Slovenia is the rising popularity of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration, such as energy-boosting, immune-boosting, or relaxation properties. This trend is in line with the growing interest in health and wellness among consumers. Soft drink manufacturers in Slovenia are capitalizing on this trend by introducing functional beverages with added vitamins, minerals, and other beneficial ingredients. Another trend in the market is the increasing popularity of craft soft drinks. Craft soft drinks are artisanal, small-batch beverages that are made using high-quality ingredients and unique flavor combinations. This trend reflects the growing consumer desire for unique and premium products. Slovenian consumers are seeking out craft soft drinks as an alternative to mass-produced options, valuing the authenticity and craftsmanship that goes into making these beverages.

Local special circumstances: Slovenia's strong tourism industry has had a positive impact on the Soft Drinks market. The country attracts a significant number of tourists each year, who often seek out local and authentic experiences. As a result, there is a growing demand for Slovenian soft drinks that showcase traditional flavors and ingredients. Soft drink manufacturers in Slovenia have been capitalizing on this demand by creating products that highlight local fruits, herbs, and other regional specialties.

Underlying macroeconomic factors: The Soft Drinks market in Slovenia has also been influenced by macroeconomic factors such as rising disposable incomes and changing demographics. As the economy continues to grow, Slovenian consumers have more disposable income to spend on non-essential items like soft drinks. Additionally, changing demographics, including an aging population and increasing urbanization, have also contributed to the growth of the soft drinks market. Older consumers are more likely to opt for healthier beverage options, while urban dwellers have greater access to a wide variety of soft drink choices. In conclusion, the Soft Drinks market in Slovenia is experiencing growth due to changing customer preferences towards healthier options, the popularity of functional and craft beverages, the influence of the tourism industry, and underlying macroeconomic factors such as rising disposable incomes and changing demographics. Soft drink manufacturers in Slovenia have been adapting to these trends and circumstances by introducing new products that cater to consumer demands for healthier, authentic, and unique beverages.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.