Juices - Slovenia

The Juices market in Slovenia has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Slovenian consumers have been increasingly conscious about their health and wellness, leading to a growing demand for healthier beverage options such as juices. This trend is in line with global preferences, as consumers worldwide are becoming more health-conscious and seeking out products that offer nutritional benefits. As a result, there has been a shift towards natural and organic juices that are free from artificial additives and preservatives. Additionally, there is a growing interest in functional juices that offer specific health benefits, such as immune-boosting or detoxifying properties.

Trends in the market: One of the key trends in the Slovenian Juices market is the rising popularity of cold-pressed juices. Cold-pressed juices are made by using hydraulic pressure to extract juice from fruits and vegetables, which helps to retain more nutrients and enzymes compared to traditional juicing methods. This trend is driven by the increasing consumer awareness of the health benefits associated with cold-pressed juices, including higher vitamin and mineral content. Moreover, the demand for cold-pressed juices is also fueled by the perception that they are more natural and less processed than other types of juices. Another trend in the Slovenian Juices market is the growing demand for local and regional products. Consumers are increasingly seeking out juices that are made from locally sourced fruits and vegetables, as they perceive them to be fresher and of higher quality. This trend is in line with the global movement towards supporting local businesses and reducing the carbon footprint associated with food transportation. As a result, there has been a rise in the number of local juice producers in Slovenia, offering a wide variety of flavors and blends that cater to the preferences of the local market.

Local special circumstances: Slovenia is known for its rich agricultural heritage, with a diverse range of fruits and vegetables grown in the country. This provides a unique advantage for the Slovenian Juices market, as it allows for the production of a wide variety of juices using locally sourced ingredients. The abundance of fruits and vegetables also ensures a steady supply of raw materials for juice production, which helps to keep prices competitive and supports the growth of the market.

Underlying macroeconomic factors: The Slovenian economy has been growing steadily in recent years, which has had a positive impact on consumer spending power. As disposable incomes increase, consumers are more willing to spend on premium and higher-priced products such as natural and organic juices. Moreover, the tourism industry in Slovenia has been flourishing, attracting a growing number of international visitors. This has created opportunities for the Juices market, as tourists often seek out local food and beverages to experience the authentic flavors of the country. In conclusion, the Juices market in Slovenia is developing in response to changing customer preferences towards healthier and more natural beverage options. The rising popularity of cold-pressed juices and the demand for local and regional products are key trends driving the market. The rich agricultural heritage of Slovenia and the country's growing economy are also contributing factors to the growth of the Juices market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.