Soft Drinks - Mexico

The Soft Drinks market in Mexico has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Mexico have shifted towards healthier beverage options, with consumers becoming more conscious of their sugar intake and looking for alternatives to traditional carbonated soft drinks. This has led to a rise in demand for low-sugar and sugar-free options, such as diet sodas, flavored water, and natural fruit juices. Additionally, there has been a growing interest in functional beverages, such as energy drinks and sports drinks, as consumers seek products that provide added health benefits or boost their performance. Trends in the market have also played a role in shaping the Soft Drinks industry in Mexico. One notable trend is the increasing popularity of ready-to-drink (RTD) beverages, which offer convenience and on-the-go consumption. This has led to a rise in the demand for bottled water, iced tea, and coffee-based drinks. Another trend is the growing preference for premium and artisanal soft drinks, as consumers seek unique and high-quality products. Craft sodas, gourmet lemonades, and specialty teas have gained traction in the market, appealing to consumers looking for a more indulgent and sophisticated drinking experience. Local special circumstances have also influenced the Soft Drinks market in Mexico. The country has a strong cultural tradition of consuming soft drinks, with soda being a staple in many households and a popular choice for social gatherings. This cultural preference has contributed to the sustained demand for carbonated soft drinks, despite the growing interest in healthier alternatives. Additionally, Mexico has a large and young population, which has driven the overall consumption of soft drinks in the country. Underlying macroeconomic factors have also played a role in shaping the Soft Drinks market in Mexico. The country's stable economic growth and rising disposable incomes have contributed to increased consumer spending on beverages. Additionally, the growing urbanization and modernization of Mexico's cities have led to changes in lifestyle and consumption patterns, with consumers seeking convenience and variety in their beverage choices. In conclusion, the Soft Drinks market in Mexico has experienced growth due to changing customer preferences, emerging trends, and local special circumstances. The demand for healthier and functional beverages, as well as the popularity of RTD and premium products, has driven the market forward. Cultural traditions, a young population, and favorable macroeconomic factors have also contributed to the growth of the Soft Drinks industry in Mexico.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.