Ready-to-Drink (RTD) Tea - Mexico

The Ready-to-Drink (RTD) Tea market in Mexico has been experiencing significant growth in recent years.

Customer preferences: Mexican consumers have shown a growing preference for healthier beverage options, which has contributed to the rise in popularity of RTD tea. With increasing awareness about the health benefits of tea, consumers are turning to RTD tea as a convenient and refreshing alternative to carbonated soft drinks. The convenience factor of RTD tea also appeals to busy urban consumers who are looking for on-the-go beverage options.

Trends in the market: One of the key trends in the RTD tea market in Mexico is the introduction of innovative flavors and ingredients. Manufacturers are constantly launching new and unique flavors to cater to the diverse taste preferences of Mexican consumers. This includes flavors such as hibiscus, mango, and green tea with a hint of lime. In addition, there has been a growing trend towards incorporating natural and organic ingredients in RTD tea products, in response to the increasing demand for healthier and more natural beverage options. Another trend in the market is the expansion of the RTD tea segment beyond traditional tea flavors. Manufacturers are now offering a wide range of tea-based beverages, including herbal teas, fruit-infused teas, and even tea-based energy drinks. This diversification of product offerings has helped to attract a wider consumer base and drive further growth in the market.

Local special circumstances: Mexico has a strong tea-drinking culture, with traditional hot tea being a popular beverage choice. However, the hot climate in many parts of the country has led to a preference for cold beverages, making RTD tea a natural fit for the Mexican market. The availability of a wide variety of tea blends and flavors in Mexico has also contributed to the growth of the RTD tea market.

Underlying macroeconomic factors: The growing middle class in Mexico, coupled with rising disposable incomes, has played a significant role in the growth of the RTD tea market. As consumers have more purchasing power, they are able to afford premium and healthier beverage options, including RTD tea. In addition, the increasing urbanization and busy lifestyles of Mexican consumers have created a demand for convenient and on-the-go beverage options, which has further fueled the growth of the RTD tea market. In conclusion, the Ready-to-Drink (RTD) Tea market in Mexico is experiencing growth due to changing consumer preferences towards healthier and more convenient beverage options. The introduction of innovative flavors, the expansion of product offerings, and the influence of local tea-drinking culture are all contributing to the growth of the market. Additionally, the growing middle class and rising disposable incomes in Mexico are driving the demand for premium and healthier beverage options, including RTD tea.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.