Ready-to-Drink (RTD) Tea - Paraguay

The Ready-to-Drink (RTD) Tea market in Paraguay has been experiencing significant growth in recent years.

Customer preferences: Paraguayans have shown a growing preference for healthier beverage options, which has contributed to the rise in popularity of RTD tea. As consumers become more health-conscious, they are seeking out beverages that offer both refreshment and nutritional benefits. RTD tea provides a convenient and accessible way to enjoy the natural goodness of tea, with its antioxidant properties and potential health benefits.

Trends in the market: One of the key trends in the RTD tea market in Paraguay is the increasing demand for natural and organic products. Consumers are becoming more aware of the potential health risks associated with artificial additives and are actively seeking out products that are free from artificial flavors, colors, and sweeteners. This trend is driving the growth of organic RTD tea brands, which are gaining popularity among health-conscious consumers. Another trend in the market is the growing popularity of flavored RTD teas. Paraguayans are showing a preference for unique and exotic flavors, which has led to the introduction of a wide range of flavored RTD teas in the market. From fruity flavors like mango and passion fruit to more traditional flavors like green tea with jasmine, there is a flavor to suit every taste preference.

Local special circumstances: Paraguay has a strong tea culture, with a long history of tea production and consumption. This cultural affinity for tea has created a favorable environment for the growth of the RTD tea market. Paraguayans have a deep appreciation for the taste and aroma of tea, and this has translated into a strong demand for RTD tea products.

Underlying macroeconomic factors: Paraguay has experienced steady economic growth in recent years, which has contributed to the increasing purchasing power of consumers. As disposable incomes rise, consumers are more willing to spend on premium and healthier beverage options like RTD tea. The growing middle class in Paraguay is particularly driving the demand for RTD tea, as they seek out convenient and on-the-go options that fit their busy lifestyles. In conclusion, the RTD tea market in Paraguay is developing due to changing customer preferences for healthier beverages, the introduction of new and unique flavors, the cultural affinity for tea, and the country's steady economic growth. As these trends continue to shape the market, we can expect further growth and innovation in the RTD tea segment in Paraguay.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.