Non-Alcoholic Drinks - Paraguay

The Non-Alcoholic Drinks market in Paraguay has witnessed significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Paraguay have shifted towards healthier beverage options, with a growing demand for natural and organic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is in line with global consumer preferences for healthier and more sustainable products. Trends in the market indicate a growing popularity of functional beverages in Paraguay. Functional beverages, such as energy drinks, sports drinks, and enhanced water, are gaining traction among consumers who are looking for drinks that provide specific health benefits or cater to their lifestyle needs. This trend is driven by an increasing awareness of the importance of hydration and the desire for beverages that can boost energy levels or support physical performance. Local special circumstances, such as the hot and humid climate in Paraguay, also contribute to the growth of the Non-Alcoholic Drinks market. The need for hydration and refreshment is high in such conditions, leading to a higher consumption of non-alcoholic beverages. Additionally, Paraguay has a strong cultural tradition of mate consumption, which has paved the way for the popularity of ready-to-drink mate-based beverages in the market. Underlying macroeconomic factors, such as a growing middle class and increasing disposable incomes, have also played a role in the development of the Non-Alcoholic Drinks market in Paraguay. As more people have the means to spend on discretionary items, the demand for non-alcoholic beverages has increased. Furthermore, the steady economic growth in the country has led to improvements in infrastructure, distribution networks, and retail channels, making non-alcoholic beverages more accessible to consumers. In conclusion, the Non-Alcoholic Drinks market in Paraguay is experiencing growth due to changing customer preferences towards healthier options, the emergence of functional beverages, local special circumstances like the climate and cultural traditions, and underlying macroeconomic factors such as a growing middle class and increasing disposable incomes. As these trends continue to evolve, the market is likely to expand further, offering opportunities for both domestic and international beverage companies.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.