Home Office Furniture - Africa

Africa

In 2024, the revenue in the Home Office Furniture market in Africa amounts to €745.70m.
It is projected that the market will experience an annual growth rate of 0.85% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this segment, with €17,360m in 2024.
In terms of per person revenues, in Africa generates €0.57 in 2024.
The demand for ergonomic home office furniture in South Africa has been steadily increasing due to the rising awareness of the importance of a comfortable and productive work environment.

Key regions: Germany, Brazil, United Kingdom, Denmark, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Home Office Furniture market in Africa has been experiencing significant growth in recent years.

Customer preferences: Customers in Africa are increasingly valuing comfort and functionality when it comes to home office furniture. They are looking for ergonomic designs that can help improve their productivity and overall well-being. Additionally, customers are also placing a strong emphasis on sustainability, opting for furniture made from eco-friendly materials.

Trends in the market: One of the key trends in the home office furniture market in Africa is the rise of remote work. With the advancement of technology and the increasing availability of high-speed internet, more and more people are able to work from the comfort of their own homes. This has created a growing demand for home office furniture that can provide a conducive and productive work environment. Another trend in the market is the growing popularity of compact and space-saving furniture. Many people in Africa live in small apartments or houses with limited space. As a result, they are looking for furniture that can maximize the use of space without compromising on functionality.

Local special circumstances: Africa is a diverse continent with a wide range of cultures and traditions. This diversity is reflected in the home office furniture market, with different countries and regions having their own unique styles and preferences. For example, in North Africa, there is a strong influence of Arabic and Islamic designs, while in South Africa, there is a blend of African and European styles.

Underlying macroeconomic factors: The growing middle class in Africa is a key driver of the home office furniture market. As more people move up the income ladder, they are able to afford better quality furniture for their homes. Additionally, urbanization is also contributing to the growth of the market. As more people move to cities in search of better job opportunities, the demand for home office furniture is increasing. Furthermore, the COVID-19 pandemic has also had an impact on the market. With the need for social distancing and remote work, many companies have adopted work-from-home policies. This has led to an increased demand for home office furniture as people set up their home offices. In conclusion, the Home Office Furniture market in Africa is experiencing growth due to customer preferences for comfort, functionality, and sustainability. The rise of remote work and the need for compact furniture are also driving the market. The diverse cultures and traditions in Africa contribute to the unique styles and preferences in the market. The growing middle class, urbanization, and the impact of the COVID-19 pandemic are underlying macroeconomic factors that are fueling the growth of the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.