Market Insights Consumer Food Confectionery & Snacks

Snack Food - Vietnam

Vietnam

Revenue in the Snack Food market amounts to €3.61bn in 2024. The market is expected to grow annually by 8.43% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€47,880m in 2024).
In relation to total population figures, per person revenues of €36.32 are generated in 2024.
In the Snack Food market, volume is expected to amount to 649.30m kg by 2029. The Snack Food market is expected to show a volume growth of 6.8% in 2025.
The average volume per person in the Snack Food market is expected to amount to 5.2kg in 2024.

Key regions: Japan, India, China, United Kingdom, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The snack food market in Vietnam, within the larger confectionery & snacks market, is experiencing subdued growth. Factors such as increasing health consciousness and convenience of online services may be contributing to this growth rate. The market is further segmented into sub-markets such as tortilla chips, flips & pretzels, potato chips, and cookies & crackers, each with their own unique challenges and opportunities.

Customer preferences: As consumers in Vietnam continue to prioritize convenience and health, there has been a rise in demand for healthy snack options that cater to specific dietary needs. This trend is driven by a growing awareness of the importance of nutrition and the need for on-the-go snacking options. Additionally, there is a shift towards more natural and locally sourced ingredients in snack products, as consumers prioritize sustainability and support for local businesses.

Trends in the market: In Vietnam, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier snack options. This trend is driven by the increasing health consciousness among consumers, as well as the growing availability of organic and all-natural snack products. In addition, there is a rising preference for locally sourced and sustainable snacks, as consumers become more aware of the environmental impact of their food choices. This shift towards healthier and more sustainable snacking is likely to continue in the future, presenting opportunities for industry stakeholders to innovate and meet the changing demands of consumers.

Local special circumstances: In Vietnam, the Snack Food market is heavily influenced by the country's diverse cuisine and snacking culture. Traditional snacks such as banh mi and bánh tráng attract local consumers while international brands offer a variety of flavors to cater to the younger generation. Additionally, the government has stringent regulations on food safety and labeling, which has led to the popularity of locally sourced and organic snacks. This unique combination of cultural and regulatory factors creates a dynamic market for snack food in Vietnam.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market in Vietnam is significantly impacted by various macroeconomic factors. The country's strong economic growth, increasing disposable income, and favorable investment climate have resulted in a growing demand for snack food products. Moreover, the rising urbanization and changing lifestyles have led to a shift towards convenient and on-the-go snacking options. Additionally, government initiatives to promote domestic production and consumption of snacks have further spurred the growth of the market. However, the market also faces challenges such as fluctuating raw material prices and changing consumer preferences, which can affect market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.