Market Insights Consumer Food Bread & Cereal Products

Pasta - Thailand

Thailand

Revenue in the Pasta market amounts to €1.02bn in 2024. The market is expected to grow annually by 5.13% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €14.13 are generated in 2024.
In the Pasta market, volume is expected to amount to 0.76bn kg by 2029. The Pasta market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Pasta market is expected to amount to 9.2kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Pasta Market in Thailand has been experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing competition, and fluctuating raw material prices. Despite this, the Bread & Cereal Products Market in Thailand continues to see steady growth due to rising demand for convenience and health-conscious choices.

Customer preferences: With the rising health consciousness among Thai consumers, there has been a noticeable shift towards healthier pasta options, such as whole wheat, gluten-free, and vegetable-based varieties. This trend is driven by the increasing awareness of the benefits of a balanced diet and the influence of Western dietary patterns. Additionally, the growing vegan and flexitarian movements have also contributed to the demand for plant-based pasta alternatives, reflecting the evolving dietary preferences in the country.

Trends in the market: In Thailand, the Pasta market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more convenient options. This trend is driven by the increasing health-consciousness among consumers and the growing popularity of Western cuisine. As a result, there is a rise in the production of gluten-free and whole wheat pasta products. Additionally, the use of technology and e-commerce platforms is on the rise, allowing for easier access to a wider range of pasta products. These trends are significant for industry stakeholders as they present opportunities for growth and innovation, while also posing challenges in terms of meeting consumer demands and staying competitive in the market.

Local special circumstances: In Thailand, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong agricultural industry and its Buddhist culture. Thai cuisine is known for its use of fresh, local ingredients, which has led to a demand for high-quality and authentic pasta products. Additionally, Thailand's strict regulations on imported goods have created opportunities for local pasta manufacturers to thrive. This has contributed to the growth of the Pasta Market, making it a unique and lucrative segment within the larger food market.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Thailand is greatly influenced by macroeconomic factors such as the country's economic stability, government policies, and consumer spending habits. With Thailand's strong economy and stable growth, there is a growing demand for convenient and affordable food options, including pasta. Additionally, government initiatives to promote domestic food production and increase exports have also contributed to the growth of the pasta market. Furthermore, changing consumer lifestyles and the increasing popularity of international cuisines have also fueled the demand for pasta in Thailand. These overall macroeconomic factors have created a favorable environment for the growth of the Pasta Market in Thailand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.