Cheese - Thailand

  • Thailand
  • Revenue in the Cheese market amounts to €108.50m in 2024. The market is expected to grow annually by 5.62% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (€29,690m in 2024).
  • In relation to total population figures, per person revenues of €1.51 are generated in 2024.
  • In the Cheese market, volume is expected to amount to 6.71m kg by 2029. The Cheese market is expected to show a volume growth of 2.8% in 2025.
  • The average volume per person in the Cheese market is expected to amount to 0.1kg in 2024.

Key regions: China, South Korea, Russia, United Kingdom, India

 
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Comparaison de régions
 
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Analyst Opinion

In Thailand, the Cheese Market within the Dairy Products & Eggs Market in The Food market has shown minimal growth. Factors such as low health awareness and limited availability of online services have impacted this growth rate. However, the market is expected to grow due to increasing demand for dairy products in the country.

Customer preferences:
As the Thai market becomes more Westernized, there is a growing demand for international cheese varieties, especially among younger consumers who are open to trying new flavors and experimenting with different cuisines. Additionally, with the rise of health-consciousness, there is a growing demand for organic and natural cheese options, as well as lactose-free and plant-based alternatives. This trend is also being driven by the increasing number of individuals with dietary restrictions or preferences, such as vegetarian or vegan diets. As a result, there is a growing market for dairy-free and vegan cheese options in Thailand.

Trends in the market:
In Thailand, the Cheese Market of the Dairy Products & Eggs Market within The Food market is experiencing an increase in demand for organic and artisanal cheese products. This trend is driven by growing health consciousness and a desire for premium, high-quality products. In addition, there is a rising demand for imported cheese from Europe and the United States. These trends are expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovation to meet consumer preferences.

Local special circumstances:
In Thailand, the Cheese Market of the Dairy Products & Eggs Market within The Food market has been influenced by the country's strong agricultural sector and its rich dairy farming heritage. This has led to a diverse range of local cheeses and dairy products, reflecting the unique flavors and tastes of the region. Additionally, Thailand's strict regulations on imported dairy products have created a competitive environment for local producers, leading to the growth of innovative and high-quality cheese products. The country's growing middle class and increasing demand for Western-style foods have also contributed to the growth of the Cheese Market in Thailand, as more consumers seek convenience and variety in their diet.

Underlying macroeconomic factors:
The Cheese Market of the Dairy Products & Eggs Market within The Food market in Thailand is heavily influenced by macroeconomic factors such as the country's economic growth, trade policies, and consumer purchasing power. Thailand's growing economy and increasing disposable income have led to a rise in demand for dairy products, including cheese. Moreover, the country's favorable trade policies and export growth have enabled the local cheese industry to tap into international markets, further driving market growth. Additionally, the increasing trend of health-conscious consumers and the growing popularity of Western cuisines in Thailand have also contributed to the demand for cheese in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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