Baby Milk & Infant Formula - Bhutan

Bhutan

Revenue in the Baby Milk & Infant Formula market amounts to €2.24m in 2024. The market is expected to grow annually by 4.49% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€15,470m in 2024).
In relation to total population figures, per person revenues of €2.82 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 136.60k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Baby Milk & Infant Formula Market in Bhutan is experiencing sluggish growth due to factors such as low birth rates and a traditional preference for breastfeeding. Despite this, the market is expected to grow due to rising disposable income and increasing health awareness among parents. However, strict regulations and cultural beliefs may also limit the market's growth potential.

Customer preferences: The rising awareness towards the importance of proper nutrition for infants has led to an increase in demand for organic and natural baby milk and infant formula products. This trend is driven by the growing preference for clean-label and chemical-free options among parents, as well as the increasing availability of such products in the market. Additionally, with the current focus on health and wellness, there is a growing interest in plant-based and vegan options for baby milk and infant formula.

Trends in the market: In Bhutan, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural products. This trend is driven by the increasing awareness among parents about the potential benefits of these products for their infants' health. As a result, the market is witnessing a shift towards products with clean labels and no artificial ingredients. This trend is expected to continue in the coming years, with potential implications for industry stakeholders to focus on product innovation and marketing strategies that align with consumer preferences for natural and organic options.

Local special circumstances: In Bhutan, the Baby Milk & Infant Formula Market is heavily influenced by cultural practices and beliefs. Breastfeeding is deeply ingrained in Bhutanese culture, and as a result, the market for baby milk and infant formula is relatively small. Additionally, the government strongly promotes breastfeeding and has implemented regulations to restrict advertisements for baby milk and infant formula. This has created a unique market dynamic where traditional beliefs and government regulations play a significant role in shaping consumer behavior. Furthermore, the country's limited access to healthcare facilities and remote geography also impact the distribution and availability of baby milk and infant formula products.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within the Baby Food Market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. The market growth is largely influenced by the economic stability and purchasing power of consumers in the given country. Other factors such as government regulations, investment in healthcare infrastructure, and the prevalence of chronic diseases also play a crucial role in shaping the performance of the market. Countries with stable economies and favorable regulatory environments are likely to experience higher market growth compared to regions with economic volatility and regulatory challenges. Furthermore, the increasing demand for high-quality and affordable infant formula products in emerging economies is also driving the market growth in the Baby Milk & Infant Formula Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.