Non-Alcoholic Drinks - Bhutan

The Non-Alcoholic Drinks market in Bhutan is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Bhutan have shifted towards healthier beverage options, as consumers become more health-conscious and aware of the benefits of non-alcoholic drinks. There is a growing demand for natural and organic beverages, as well as those that promote wellness and hydration. This shift in consumer preferences is in line with global trends, where there is a rising demand for healthier alternatives to traditional sugary drinks. Trends in the market include the introduction of new and innovative non-alcoholic beverages, such as functional drinks that offer specific health benefits, and ready-to-drink options that cater to the convenience needs of consumers. These trends are driven by the increasing urbanization and modernization of Bhutan, as well as the influence of global beverage trends. Local special circumstances in Bhutan also contribute to the development of the Non-Alcoholic Drinks market. Bhutan is known for its rich biodiversity and natural resources, which provide opportunities for the production of unique and high-quality beverages. The country's pristine environment and commitment to sustainability also align with the growing consumer demand for environmentally-friendly products. Underlying macroeconomic factors, such as economic growth and rising disposable incomes, also play a role in the development of the Non-Alcoholic Drinks market in Bhutan. As the economy grows, consumers have more purchasing power and are willing to spend on premium and healthier beverage options. Additionally, increasing tourism in Bhutan has led to a greater demand for non-alcoholic beverages, as tourists seek authentic and local experiences. In conclusion, the Non-Alcoholic Drinks market in Bhutan is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier beverage options, the introduction of new and innovative products, the country's natural resources and commitment to sustainability, and the growth of the economy and tourism industry all contribute to the growth and development of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.