Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - Greece

Greece

In Greece, the revenue in the Paint, Wallpaper & Supplies market reached €234.20m in 2024.
It is projected to experience an annual growth rate of 0.86% (CAGR 2024-2029).
Comparatively, in the United States generates the highest revenue in this market, amounting to €47,830m in 2024.
In terms of per capita figures, the revenue per person in Greece is €22.73 in 2024.
The demand for traditional Greek ceramic paints and hand-painted wallpapers is on the rise in Greece.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

In Greece, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market has seen limited growth, influenced by factors such as minimal consumer awareness and preference for traditional purchasing methods.

Customer preferences: As DIY projects and home renovations continue to gain popularity in Greece, consumers are increasingly seeking eco-friendly and sustainable paint, wallpaper, and supplies options. This shift is driven by a growing awareness of environmental issues and a desire to make more conscious purchasing decisions. Additionally, with the rise of online shopping, consumers are now able to easily access a wider range of eco-friendly products, further driving this trend.

Trends in the market: In Greece, the DIY & Hardware Store Market is experiencing a rise in demand for eco-friendly and sustainable paint and wallpaper products. This trend is in line with the growing global concern for environmental conservation. With more and more consumers opting for these products, there is a significant opportunity for industry players to invest in and promote such offerings. Additionally, there is an increasing use of technology in this market, with the emergence of virtual paint and wallpaper tools that allow customers to visualize and experiment with different color and pattern options. This is expected to enhance the customer experience and drive sales for businesses in the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market.

Local special circumstances: In Greece, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market has been impacted by the country's economic crisis. The demand for cheaper alternatives, such as do-it-yourself painting and decorating, has increased as consumers look to save money. Additionally, strict regulations on the use of lead in paints have resulted in a shift towards eco-friendly and non-toxic products. The cultural importance of home maintenance and decoration in Greece has also fueled the growth of this market.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Greece is influenced by various macroeconomic factors. The country's economic health, fiscal policies, and global economic trends directly impact the performance of this market. For instance, a stable economy, favorable fiscal policies, and positive global economic trends can lead to increased consumer confidence and spending, resulting in higher demand for paint, wallpaper, and supplies. On the other hand, an economic downturn or unstable economy can have a negative impact on market growth. Additionally, government initiatives, such as promoting home renovation and improvement, can also drive market growth. Similarly, any changes in interest rates or inflation rates can affect consumer behavior and impact the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.