Paint, Wallpaper & Supplies - Worldwide

  • Worldwide
  • The Paint, Wallpaper & Supplies market worldwide generated a total revenue of €177.70bn in 2024.
  • According to the projected Compound Annual Growth Rate (CAGR) from 2024 to 2028, the market is expected to experience an annual growth rate of 2.52%.
  • When comparing the revenue on a global scale, in the United States stands out with the highest generated revenue of €47,830m in 2024.
  • Taking into account the population figures, the per person revenue in 2024 amounts to €22.93.
  • This indicates the amount of revenue generated by each individual in the population.
  • The United States is experiencing a surge in demand for eco-friendly paint products, driven by increasing consumer awareness of sustainability and environmental concerns.

Key regions: Germany, China, India, United States, Turkey

Comparaison de régions

Analyst Opinion

Between 2020-2021, growth in the Paint, Wallpaper and Supplies segment was powered by strong consumer spending as people spent more time at home due to Covid-19 lockdown measures. Once these measures were lifted, a backlog of demand fueled this segment’s revenue growth into 2022. Most of the demand was concentrated in North America and Europe as strict lockdown measures in Asia dampened demand.

In 2022, the Paint, Wallpaper & Supplies segment saw a steep decline in sales due to strong inflationary pressure because of the Russia-Ukraine war and supply chain inefficiencies. Higher prices for food and gas meant that less disposable income could be allocated towards do-it-yourself (DIY) related purchases. Tightening monetary policy brought with it higher mortgage rates which in turn slowed existing real estate sales leading to less demand for paint, wallpaper, and supplies. Furthermore, demand in one of the segments biggest markets, China tumbled due to China’s no-Covid policy contributing the overall decline in this segment’s growth.

With the lifting of Covid-19 restrictions in China, we believe that pinned up demand in this region will accelerate growth the Paint, Wallpaper & Supplies segment. While the housing market may have cooled in North America and Europe, we are optimistic that the downward trajectory of inflation figures will take less pressure off peoples’ wallets allowing them to continue those home improvement projects requiring paint, wallpaper, and other supplies. The pinned-up demand in China will level out towards the end of the year and predict stable growth in the global paint, wallpaper, and supplies segment from there on out.


Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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