Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Tunisia

Tunisia

In Tunisia, the revenue generated in the Lawn & Garden market is estimated to reach €195.30m in 2024.
It is projected to experience an annual growth rate of 3.43% (CAGR 2024-2029).
When compared globally, in the United States leads in revenue generation with €122bn in 2024.
Looking at the per person perspective, in 2024, the revenue generated amounts to €15.54 per individual.
Tunisia's lawn and garden market is experiencing a surge in demand for drought-resistant plants and innovative irrigation systems.

Key regions: Germany, Nigeria, Brazil, India, China

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The lawn & garden market in the DIY & hardware store market in Tunisia is experiencing minimal growth, influenced by various factors such as low consumer awareness and limited availability of online services.

Customer preferences: Consumers in Tunisia are increasingly interested in sustainable and eco-friendly gardening practices, with a focus on using organic and natural products. This is fueled by a growing awareness of the negative impact of chemical fertilizers and pesticides on both the environment and personal health. As a result, there is a rising demand for alternative, eco-friendly lawn and garden products, such as compost, natural fertilizers, and non-toxic pest control solutions. This trend is expected to continue as more consumers prioritize environmental consciousness and seek healthier options for their homes and gardens.

Trends in the market: The Lawn & Garden Market within the DIY & Hardware Store Market in Tunisia has been experiencing a rise in demand for sustainable and eco-friendly products. Consumers are increasingly concerned about the environmental impact of their purchases and are seeking out products made from natural materials and with minimal packaging. This trend has significant implications for industry stakeholders, as it requires a shift towards more sustainable sourcing and manufacturing processes. Additionally, there is a growing demand for urban gardening products as more people are becoming interested in growing their own food and creating green spaces in their homes. This trend is expected to continue, as more people become aware of the benefits of gardening and the importance of sustainability. Industry players can capitalize on this trend by expanding their range of eco-friendly products and developing innovative and convenient solutions for urban gardening.

Local special circumstances: In Tunisia, the Lawn & Garden market within the DIY & Hardware Store Market is heavily influenced by the country's climate and geography. The Mediterranean climate and fertile soil make gardening and lawn maintenance a popular and necessary activity. Additionally, the country's Muslim culture places a strong emphasis on outdoor spaces and aesthetic beauty, driving demand for lawn and garden products. Regulations also play a role, with strict laws on water usage and pest control, leading to the popularity of eco-friendly and sustainable gardening practices. These unique factors shape the market, creating opportunities for environmentally-friendly and culturally-sensitive products.

Underlying macroeconomic factors: The growth of the Lawn & Garden Market within the DIY & Hardware Store Market in Tunisia is also heavily influenced by macroeconomic factors such as consumer confidence, disposable income, and government policies. A stable and growing economy with low unemployment rates promotes consumer spending and drives sales in the market. Additionally, favorable government policies that support the growth of the DIY & Hardware Store Market, such as tax incentives and subsidies, can also have a positive impact on the demand for lawn and garden products. On the other hand, an economic downturn or policy changes that reduce disposable income can lead to a decrease in consumer spending and negatively affect market performance. Moreover, global economic trends, such as fluctuations in exchange rates and trade agreements, can also impact the import and export of lawn and garden products, further influencing market growth.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.