Night & Underwear - Worldwide

  • Worldwide
  • The Night & Underwear market worldwide is projected to generate a revenue of €86.54bn in 2024.
  • It is anticipated to experience an annual growth rate of 2.89% (CAGR 2024-2028).
  • Among all countries, in the United States leads in revenue generation, reaching €22,230m in 2024.
  • When compared to the total population, the per person revenue in 2024 is estimated to be €11.17.
  • Looking ahead, the volume in the Night & Underwear market is expected to reach 13.0bn pieces by 2028.
  • In 2025, the segment is projected to witness a volume growth of 0.9%.
  • Furthermore, the average volume per person in the Night & Underwear market is forecasted to be 1.6pieces in 2024.
  • Despite the global economic slowdown, the demand for high-quality nightwear and underwear remains strong in the fashion-forward markets of France and Italy.

Key regions: China, Indonesia, Europe, Germany, Malaysia

 
Marché
 
Région
 
Comparaison de régions
 
Monnaie
 

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Sales Channels
  • Key Players
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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