In 2024, the revenue in the T-Shirts market worldwide amounts to a staggering €41.61bn.
It is projected that this market will experience an annual growth rate of 3.32% (CAGR 2024-2028).
When comparing global revenues, in China leads the way, generating €5,412m in 2024.
Taking the total population into account, per person revenues in the T-Shirts market are estimated to reach €5.37 in 2024.
Looking ahead to 2028, the volume in the T-Shirts market is expected to reach 8.1bn pieces units.
Additionally, a volume growth of 2.6% is projected for 2025.
In terms of volume per person, the average in the T-Shirts market is anticipated to be 0.9pieces units in 2024.
Despite the global popularity of T-shirts, the United States remains the largest consumer market for this casual apparel, with a wide range of styles and designs catering to diverse consumer preferences.
Generally speaking, the T-Shirts market encompasses men’s clothes for the upper body that are worn beneath the outerwear. According to the traditional conventions of the textile industry, they are assigned to underwear; however, society has now widely accepted t-shirts as part of the outerwear market.
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit, sustainable apparel share, and sales channels. Online channel distribution refers to the purchase of physical goods in online retail. In other words, the purchase is concluded via the internet – on a desktop PC, tablet, or smartphone. The offline distribution channel covers all purchases in stationary stores made via telesales or mail orders (e.g., print catalogs).
Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).
Modeling approach / Market size:
Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
Additional Notes :
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.
Key Market Indicators
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