Men's Apparel - Indonesia

  • Indonesia
  • In 2024, the revenue in the Men's Apparel market in Indonesia amounts to €6.66bn.
  • It is projected to grow annually by 3.69% (CAGR 2024-2028).
  • When compared globally, in the United States generates the highest revenue, reaching €104bn in 2024.
  • In terms of per person revenues, in Indonesia generates €23.80 in 2024.
  • By 2028, the volume in the Men's Apparel market is expected to reach 394.7m pieces units.
  • There is a slight decrease of -0.6% in volume growth in 2025.
  • On average, each person in Indonesia is expected to purchase 1.4pieces units in the Men's Apparel market in 2024.
  • "The rising popularity of traditional Indonesian batik prints in men's apparel reflects a growing appreciation for cultural heritage in the fashion industry."

Key regions: India, Singapore, China, Philippines, Australia

Comparaison de régions

Analyst Opinion

Men’s Apparel is the second-largest segment in the Apparel market. It is projected to see the largest increase in revenues of all segments between 2022 and 2027. When it comes to choosing their apparel, consumers are increasingly becoming conscious of purchasing criteria such as quality, comfort, and durability. This closer attention to purchasing has particularly been seen since the beginning of the COVID-19 pandemic. Furthermore, male fashion influencers are becoming increasingly popular, which is likely to continue influencing consumer purchases.


Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Sales Channels
  • Key Players
  • Analyst Opinion
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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