Night & Underwear - Indonesia

  • Indonesia
  • In 2024, the Night & Underwear market in Indonesia is projected to generate revenue of €252.30m.
  • According to the compound annual growth rate (CAGR) for the period 2024-2028, the market is expected to grow by 0.27% annually.
  • When compared to other countries worldwide, in China leads the market with revenue of €3,670m in 2024.
  • This indicates the significant market potential in the Night & Underwear market.
  • In terms of per capita revenue, each person in Indonesia is expected to contribute €0.90 in 2024.
  • This figure provides insights into the average spending in the Night & Underwear market within the country.
  • Looking ahead to 2028, the volume of the Night & Underwear market is projected to reach 94.5m pieces.
  • Additionally, there is a slight decline of -2.5% in volume growth expected for 2025.
  • These numbers highlight the anticipated changes in the market size and demand for Night & Underwear market products in Indonesia.
  • Furthermore, the average volume per person in the Night & Underwear market is estimated to be 0.4pieces in 2024.
  • This data indicates the consumption patterns and preferences within the market segment.
  • Indonesia's night and underwear market is experiencing a surge in demand for locally-made, eco-friendly and culturally-inspired products.

Key regions: Australia, Germany, Singapore, Europe, Philippines

Comparaison de régions


Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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