Children's Apparel - Europe

  • Europe
  • In Europe, the revenue in the Children's Apparel market is projected to reach €62.07bn by 2024.
  • It is anticipated that the market will experience an annual growth rate of 1.93% (CAGR 2024-2028).
  • When compared on a global scale, in the United States generates the highest revenue in this segment, reaching €49bn in 2024.
  • In terms of per capita figures, the revenue generated per person in Europe is estimated to be €73.55 in 2024.
  • Looking ahead to 2028, the volume in the Children's Apparel market is expected to reach 10.9bn pieces.
  • However, there is a slight projected decline of -0.4% in volume growth for 2025.
  • On an individual basis, the average volume per person in the Children's Apparel market is expected to be 13.2pieces in 2024.
  • In France, there is a growing trend of eco-friendly and sustainable children's apparel, with many brands focusing on organic materials and fair trade practices.

Key regions: United States, Malaysia, Europe, India, Indonesia

Comparaison de régions

Analyst Opinion

Children aged between 0 and 14 years account for a quarter of the world’s population. The Children’s Apparel segment also generates higher sales volumes than the Men’s Apparel segment. In terms of sales, however, the segment ranks third, behind the Women’s and Men’s Apparel segments. When it comes to purchasing clothing for their children, there are several criteria which parents take into consideration, including the quality, material, and durability. These criteria are expected to continue to be crucial.


Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Sales Channels
  • Key Players
  • Analyst Opinion
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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