Wine - Switzerland

Switzerland, known for its picturesque landscapes and high quality of life, has also gained a reputation for its wine market. With a long history of winemaking and a growing interest in wine consumption, Switzerland has seen significant developments in its wine market in recent years.

Customer preferences: Swiss consumers have shown a growing interest in wine, with an increasing number of people incorporating wine into their daily lives. Wine is not only consumed during special occasions or meals, but also enjoyed as a casual drink. This shift in consumer preferences has led to an increase in the demand for a wide variety of wines, ranging from red and white to sparkling and rosé.

Trends in the market: One of the notable trends in the Swiss wine market is the growing popularity of local wines. Swiss consumers have developed a strong preference for wines produced within the country, appreciating the unique flavors and characteristics that come from the local terroir. This trend has led to an increase in the production and consumption of Swiss wines, with domestic wineries gaining recognition and accolades both domestically and internationally. Another trend in the Swiss wine market is the rise of organic and biodynamic wines. Swiss consumers are increasingly conscious of the environmental impact of their choices and are seeking out wines that are produced using sustainable and natural methods. This trend has led to an increase in the production and availability of organic and biodynamic wines in the Swiss market.

Local special circumstances: Switzerland's unique geography and climate present special circumstances for the wine market. The country is divided into several wine regions, each with its own distinct microclimate and grape varieties. This diversity allows Swiss winemakers to produce a wide range of wines, each with its own unique characteristics and flavors. Furthermore, Switzerland's strict regulations on wine production and labeling ensure that consumers can trust the quality and origin of the wines they purchase. This commitment to quality has helped Swiss wines gain recognition and respect both domestically and internationally.

Underlying macroeconomic factors: Switzerland's strong economy and high disposable income levels contribute to the growth of the wine market. With a high standard of living, Swiss consumers have the financial means to purchase premium wines and explore different varieties and regions. Additionally, Switzerland's tourism industry plays a significant role in the wine market. The country attracts a large number of international tourists, many of whom are interested in experiencing the local wine culture. This influx of tourists not only boosts wine sales but also helps promote Swiss wines on a global scale. In conclusion, the wine market in Switzerland is developing in response to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Swiss consumers are increasingly interested in local and sustainable wines, while the country's unique geography and strict regulations contribute to the production of high-quality wines. With a strong economy and a thriving tourism industry, Switzerland's wine market is expected to continue growing in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.