Beer - Switzerland

The Beer market in Switzerland has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Swiss customers have shown a growing preference for craft beer and premium beer varieties. This shift in preferences can be attributed to a desire for unique and high-quality products. Craft beer offers a wide range of flavors and styles, appealing to consumers who value variety and individuality. Additionally, premium beer brands are often associated with higher quality ingredients and brewing techniques, which resonate with discerning customers.

Trends in the market: One notable trend in the Swiss beer market is the rise of low-alcohol and non-alcoholic beer options. Health-conscious consumers are increasingly seeking alternatives to traditional alcoholic beverages, and breweries have responded by developing innovative and flavorful low-alcohol and non-alcoholic beer options. This trend aligns with a global movement towards healthier lifestyles and reflects a growing awareness of the potential negative effects of excessive alcohol consumption. Another trend in the Swiss beer market is the increasing popularity of beer festivals and events. These events provide an opportunity for breweries to showcase their products and connect with consumers on a more personal level. Beer festivals also contribute to the overall growth of the beer market by fostering a sense of community and promoting the consumption of beer as a social activity.

Local special circumstances: Switzerland's unique geography and climate present special circumstances for the beer market. The country's mountainous terrain and pristine water sources contribute to the production of high-quality beer. Swiss breweries often emphasize the use of local ingredients, such as Alpine herbs and glacier water, to create distinctive flavors that reflect the country's natural surroundings. This emphasis on local sourcing and craftsmanship resonates with consumers who value authenticity and sustainability.

Underlying macroeconomic factors: Switzerland's strong economy and high disposable income levels have contributed to the growth of the beer market. With a stable and prosperous economy, consumers have more purchasing power and are willing to spend on premium and craft beer options. Additionally, Switzerland's tourism industry plays a significant role in driving beer consumption, as visitors often seek out local beer experiences and products. In conclusion, the Beer market in Switzerland is experiencing growth due to changing customer preferences towards craft and premium beer, emerging trends such as low-alcohol and non-alcoholic options, local special circumstances that emphasize authenticity and sustainability, and underlying macroeconomic factors such as a strong economy and tourism industry. As these factors continue to shape the market, breweries in Switzerland have the opportunity to innovate and cater to evolving consumer demands.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.