Cider, Perry & Rice Wine - Switzerland

The Cider, Perry & Rice Wine market in Switzerland has been experiencing steady growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: In Switzerland, there has been a shift in consumer preferences towards healthier and more natural beverages. This has led to an increased demand for cider, perry, and rice wine, which are often perceived as being more natural and less processed compared to other alcoholic beverages. Additionally, the rising popularity of craft and artisanal products has also contributed to the growth of the market, as consumers seek out unique and high-quality offerings.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Switzerland is the increasing variety of products available. Producers are constantly innovating and introducing new flavors and blends to cater to different consumer preferences. This trend is driven by the growing interest in experimentation and exploration among consumers, who are willing to try new and unique flavors. Additionally, there has been a rise in the popularity of organic and locally sourced products, leading to an increase in the production and availability of organic ciders, perries, and rice wines in the market.

Local special circumstances: Switzerland has a rich tradition of cider production, particularly in the French-speaking regions of the country. This has created a strong foundation for the growth of the market, as consumers have a cultural affinity towards these products. Additionally, the country's favorable climate and abundant apple orchards provide a conducive environment for cider production. The presence of local cider festivals and events also helps to promote the market and create awareness among consumers.

Underlying macroeconomic factors: The stable and prosperous economy of Switzerland has contributed to the growth of the Cider, Perry & Rice Wine market. With a high disposable income and a strong culture of dining out, consumers are more willing to spend on premium and higher-priced products. This has created a favorable market environment for producers of cider, perry, and rice wine, who can position their products as premium offerings. Furthermore, the country's strong tourism industry attracts a large number of international visitors, who are often interested in experiencing local and traditional products, including ciders and perries. This provides an additional market opportunity for producers in Switzerland. In conclusion, the Cider, Perry & Rice Wine market in Switzerland is experiencing growth due to changing consumer preferences towards healthier and more natural beverages, the increasing variety of products available, the country's rich cider tradition and favorable climate, as well as the stable and prosperous macroeconomic factors.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.