Wine - Japan

  • Japan
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Wine market amounts to €3.1bn in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €5.2bn in 2024.
  • Revenue, combined amounts to €8.3bn in 2024.
  • The revenue, at home is expected to grow annually by 1.31% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated in the United States (€36,800m in 2024).
  • In relation to total population figures, the average revenue per capita, at home of €25.42 are generated in 2024.
  • In the Wine market, volume, at home is expected to amount to 209.0m L by 2024.
  • Volume, out-of-home is expected to amount to 93.7m L in 2024.
  • Volume, combined is expected to amount to 302.7m L in 2024.
  • The Wine market is expected to show a volume growth, at home of -1.3% in 2025.
  • The average volume per person, at home in the Wine market is expected to amount to 1.70L in 2024.

Key regions: Worldwide, Philippines, India, China, United Kingdom

Comparaison de régions

Analyst Opinion

The Wine market in Japan has been experiencing significant growth in recent years, driven by changing consumer preferences and a growing interest in wine culture. Customer preferences in the Japanese wine market have shifted towards a preference for quality over quantity. Consumers are becoming more knowledgeable about wine and are seeking out higher quality options, including premium and luxury wines. This shift in preferences is driven by a desire for a more sophisticated drinking experience and a growing interest in wine as a lifestyle choice. Trends in the Japanese wine market include an increased demand for imported wines, particularly from traditional wine-producing countries such as France, Italy, and Spain. Japanese consumers appreciate the history and tradition associated with wines from these regions, and they are willing to pay a premium for them. In addition, there is a growing interest in organic and natural wines, as Japanese consumers become more health-conscious and environmentally aware. Local special circumstances in Japan also contribute to the development of the wine market. The country has a unique drinking culture that values craftsmanship and attention to detail, which aligns well with the production and appreciation of wine. Wine is often seen as a luxury product and is commonly enjoyed during special occasions or as a gift. The Japanese market also has a strong distribution network, with a wide range of retail channels available for consumers to purchase wine. Underlying macroeconomic factors have also played a role in the growth of the wine market in Japan. The country has experienced a period of economic stability and growth, which has increased disposable income levels and allowed consumers to spend more on luxury goods, including wine. In addition, the aging population in Japan has led to a decline in the consumption of traditional alcoholic beverages such as sake and beer, creating an opportunity for wine to fill this gap. Overall, the wine market in Japan is developing due to changing customer preferences, the influence of global wine trends, local special circumstances, and underlying macroeconomic factors. As Japanese consumers become more knowledgeable and discerning about wine, the market is likely to continue to grow, with a focus on premium and luxury wines from traditional wine-producing regions.


Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Demographics
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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