Market Insights Advertising & Media Sports

Soccer - South Korea

South Korea

Revenue in the Soccer market is projected to reach €554.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.16%, resulting in a projected market volume of €647.60m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €83.38 in 2024.
In the Soccer market, the number of users is expected to amount to 7.3m users by 2029.
User penetration in the Soccer market will be at 12.8% in 2024.

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Analyst Opinion

The Soccer Market in South Korea has seen minimal growth due to various factors such as limited media coverage, high ticket prices, and lack of popular merchandise. Despite the rising interest in soccer, these challenges hinder growth and limit the potential for expansion. It is essential for the industry to address these issues to attract more consumers and drive growth in the Soccer Market.

Customer preferences: As South Korea continues to cement its status as a global soccer powerhouse, there has been a growing interest in sports betting and fantasy leagues among fans. This trend is driven by the rise of online sports platforms, providing easy access and convenience for consumers to engage in their favorite sport. Moreover, the popularity of e-sports and its integration into the soccer market has attracted a younger demographic, highlighting the growing influence of digital media and technology in shaping consumer preferences. This has led to an increase in partnerships between traditional sports teams and e-sports organizations, catering to the changing demands of the modern sports fan.

Trends in the market: The South Korean Soccer market has shown an upward trend in recent years, with a growing number of fans and viewers, especially among younger demographics. This has led to an increase in investments from both local and global brands, seeking to capitalize on the popularity of the sport. Furthermore, there has been a shift towards a more professional and organized approach, with clubs investing heavily in facilities and training programs. This trend is expected to continue in the coming years, as the Korean government has also expressed interest in promoting the development of the Soccer market. With the rise of social media and digital platforms, there is also potential for further growth in the broadcasting and sponsorship sectors, offering new opportunities for industry stakeholders.

Local special circumstances: In South Korea, the Soccer Market within the Sports Market is heavily influenced by the countrys passion for and obsession with the sport. The historical rivalry with North Korea, combined with the high level of athleticism and competitiveness in South Korean society, has led to a highly competitive and intense soccer culture. In addition, the Korean Wave or Hallyu has also played a significant role in popularizing soccer in the country. This has led to a strong fan base and support for both domestic and international soccer teams, which drives the demand for soccer-related products and services. The governments support for the development of the sport through various initiatives has also contributed to the growth of the Soccer Market in South Korea.

Underlying macroeconomic factors: The success of the Soccer Market within the Sports Market in South Korea is heavily reliant on the macroeconomic factors at play. With a strong and stable national economy, as well as a significant investment in sports infrastructure, South Korea has become a major player in the global soccer market. Additionally, favorable fiscal policies, such as tax incentives for sports organizations, have contributed to the growth of the market. Furthermore, the countrys extensive fan base and high levels of support for the sport have also played a crucial role in driving the success of the Soccer Market in South Korea.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.