Market Insights Advertising & Media Sports

Cricket - South Korea

South Korea

Revenue in the Cricket market is projected to reach €2.28m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.35%, resulting in a projected market volume of €2.32m by 2029.
In global comparison, most revenue will be generated in India (€2,110.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €8.64 in 2024.
In the Cricket market, the number of users is expected to amount to 0.3m users by 2029.
User penetration in the Cricket market will be at 0.5% in 2024.

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Analyst Opinion

The South Korean Cricket market is experiencing a negligible decline in growth rate due to various factors such as the limited popularity of the sport, lack of media coverage, and limited ticket sales. However, with increasing government support and growing interest among young players, the market has the potential to see a significant growth in the near future.

Customer preferences: The growing popularity of T20 cricket and the rising participation of South Korean players in international tournaments has sparked interest in the sport among local consumers. This has led to an increased demand for cricket equipment and gear, as well as a rise in cricket clubs and leagues. Additionally, the incorporation of elements from traditional Korean sports such as taekkyeon and ssireum in cricket games has attracted a new segment of consumers, while also promoting the sport’s cultural relevance in the country. This trend is expected to continue as cricket gains further traction in South Korean sports culture.

Trends in the market: In South Korea, the Cricket Market within the Sports Market is experiencing a surge in popularity, with the sport now being broadcasted on major television networks and gaining a dedicated fan base. As a result, investments in cricket infrastructure and local leagues have increased significantly. This trend is expected to continue, with the South Korean government also showing interest in promoting cricket as a means to enhance cultural exchanges and tourism. Industry stakeholders can capitalize on this growth by expanding their operations in the country and partnering with local organizations to develop grassroots initiatives that can foster a larger fan base.

Local special circumstances: In South Korea, the Cricket Market faces a unique challenge due to the countrys focus on traditional sports such as baseball and soccer. However, recent efforts to promote cricket through school programs and professional leagues have shown promising growth. Additionally, the countrys strict regulations on foreign players limit the influx of international talent, leading to a heightened focus on developing local talent. Cultural preferences for team-oriented sports may also influence the market, with cricket facing competition from other team-based activities.

Underlying macroeconomic factors: The Cricket Market within the Sports Market in South Korea is impacted by various macroeconomic factors. One such factor is the overall economic health of South Korea, which has seen steady growth in recent years. This has led to increased disposable income and a greater willingness among consumers to spend on leisure activities, including sports. Additionally, South Koreas participation in the global Sports market has also helped to drive interest in cricket, as more competitions and events are being held in the country. Moreover, the countrys favorable regulatory environment for sports and investments in sports infrastructure have also contributed to the growth of the cricket market. As the country continues to experience economic stability and growth, these macroeconomic factors are expected to support the continued development of the cricket market in South Korea.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.